Recently, Suzhou Mobile Life Network, a subsidiary of China Mobile, held a unique "flash sale" event. That is, from October 1 to December 2010, the website launched a "flash sale" event every two weeks on Saturdays to interact with netizens. Flash Sale” activity, netizens who participate in the flash sale activity will have the opportunity to obtain movie tickets with different quotas. After hearing the news, the author checked the relevant news and found that the "flash sale" activity, as a new consumption method emerging on the Internet, has become the best choice for interaction on various Internet websites.
"SecKill" is a new type of Internet lifestyle. The definition on the Internet is "to solve the opponent in a very short time (such as one second), or instant kill". In English, SecKill comes from online games. Describes the speed of killing a game character in an instant. "However, this new lifestyle, which has special requirements in terms of timeliness, will definitely be meaningful on Suzhou Mobile Life Network or other types of websites?
The answer is of course yes. Regarding the "flash sale" activities of Suzhou Mobile Life Network and users, let's briefly discuss the practical significance of the "flash sale" activity in the e-commerce operation process:
1. Rapidly enhance brand influence
"Flash sales" are characterized by fast timeliness, easy creation of topics and effects, etc. Therefore, e-commerce and lifestyle community websites hold "flash sales" activities, which can instantly enhance brand influence with huge user appeal. At the same time, because "flash sales" have huge benefits, users who participate in the event will often pay attention to other activities on the website. This level will also lay a solid foundation for the website to enhance substantive brand promotion.
From now on, when user groups take the concept of "go to Suzhou Mobile Life Network to get movie tickets" in mind, the brand promotion role played by Suzhou Mobile Life Network will also rise to a higher level.
2. Bring more business and cooperation opportunities to the website
The "flash sale" event organized by Suzhou Mobile Life Network allows netizens to have the opportunity to obtain different movie tickets as long as they participate. This is like pie in the sky for the user group; as long as users participate within the specified time, they can There are huge opportunities to enjoy free movie tickets. The substantial benefits brought by such activities, in addition to increasing sticky users, can also provide more resources for the website in terms of business cooperation opportunities.
In the case of Suzhou Mobile Life Network, merchants only need to provide a certain amount of movie tickets to win the attention of a huge user group. This is a substantial benefit brought by "flash sales" to merchants; therefore, the "flash sale" between merchants and websites Flash sale” activity will also be another model that catalyzes online lifestyle.
For example, the "flash sale" activity organized by Suzhou Mobile Life Network is to indirectly connect the website with users and merchants.
3. Make the website follow the pulse of Internet development
The "flash sale" activity adopted by Suzhou Mobile Life is just a substantive activity organized with netizens as service objects using the mentality of serving users free of charge. However, in the actual process, such an activity can not only bring certain benefits In addition to the actual benefits, it can also provide an essential basis for the website's positioning in the industry.
For example, through "flash sale" activities, the website can grasp the dynamics of user needs at any time, thereby understanding the characteristics of users' own needs, and what needs the website can provide users based on the existing Internet, etc.
4. It can alleviate the product backlog of merchants
In the actual operation process of e-commerce, there will inevitably be corresponding product backlogs. Therefore, under such circumstances, the significance brought by the "flash sale" activity will completely solve this problem.
5. The negative impact of the parallel development of “flash sale” activities and e-commerce
In the activities organized by Suzhou Mobile Life Network, although the "flash sale" method can bring huge substantial benefits, as an e-commerce that focuses on user needs and experience, the author feels that appropriate activities can be adopted, but it is not appropriate Use this activity too much as a promotional tool.
There is a direct relationship between user needs and the services that the website can provide. Therefore, e-commerce websites must adopt the principle of moderation in the actual operation process. Otherwise, once the results that are truly separated from users are doomed, it means that the website will be completely lost. user. Therefore, the author believes that all e-commerce websites may wish to learn from the "flash sale" activities held by Suzhou Mobile Life Network. (Zhu Yi/Text)
Author of this article: Zhu Yi
Full address: http://zhuyi.org/blog/post/721.html
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Thank you Zhu Yi for your contribution