I have been relatively leisurely since I changed my company. I read the article on the homepage of chinaz in the afternoon and suddenly felt a strong desire to create. So I organized my thoughts and started writing. This article has two good intentions:
1. Change the inherent concept: SEOers all know that soft articles are effective in promoting, but in reality, everyone is still working hard to send out external links and find friend links. I will use my own example to briefly demonstrate the effect of soft article promotion and application-driven learning. I believe you may feel eager to try it.
2. Improving the thinking of soft writing: expanding on the traditional thinking of copying and transformation, forming a "sprocket of soft writing". I will try to describe and explain it, hoping that friends who have read this article will feel that there is no waste of time.
About a month and a half ago, I was still doing full-time SEO work in another company. One of the soft articles I published was called "Five Simple and Easy Methods to Mining Long-tail Keywords", which was recommended to the homepage and was given to the old owner's website at that time. About 700 external links have been added. Until now, when I check again more than a month later, the 11th page of Baidu still has this soft article, and yesterday and today, people are still reprinting it, and machines are collecting it, and the article still contains the URL. If we add some of the inclusions that were removed by Baidu during this period, how many will there be in total?
It's a pity that that company finally gave up on Internet marketing, and I took the initiative to resign and leave. This is just idle talk.
If you choose the SEO field, don't think about being lazy. Being an SEO and webmaster is the most tiring job. This is the consensus of webmasters. A teacher once told me: A third-rate SEOer does external links, a second-rate SEOER does internal links, and a first-rate SEOER does planning. But I think that SEOers who have mastered soft article thinking will surpass these three and become super first-class. You can write a eloquent article and push it out, and then leisurely hold tea and smoke to check external links. When there are a large number of external links pointing to you from all corners of the Internet, the website will begin to change qualitatively.
Let me talk about my own soft article thinking. When I do optimization, I pay most attention to two points: 1. Add long tail when updating internally; 2. Post soft articles when making external links. In terms of soft article creation, if you still hold the idea of copying a large number of Internet articles, then I advise you to honestly send external links. If you are copying and using your rich writing style to organize your own language to express other people's thoughts, then you may be a qualified soft article creator.
Now, what you should have is a "soft article sprocket thinking". This requires you to first be able to "break the ice" and publish at least one successful soft article. When you are ready, you should start writing a second article on this topic, and naturally refer to the previous article when making your point in this article.
There are many benefits to doing this. First, you give the reader a sense of authority because it is not the first time you have said this topic and your previous topics have been recognized. Second, some readers will search for your first article, and if you are lucky, it will be reprinted again. Unfortunately, when I made a long-tail keyword sprocket soft article, I couldn't stick to it. Because I have left the company, the long-tail keyword sprocket finally stayed at 3 links, and the external links were at 3,000.
The soft article sprocket thinking alone is obviously not enough. You should also have a sense of "grabbing hot spots" and then "guiding" them. Xiao Yueyue is quite popular recently, right? My dad is Li Ganghuo, right? But they have nothing to do with the SEO industry. It is very difficult to publish such soft articles on large webmaster submission websites. Do you feel very sorry?
But there is an outstanding person in the industry who has done it. He raised the factors that made "Xiao Yueyue" and "My dad is Li Gang" popular on the Internet to the level of Internet ethics and value orientation, and then suddenly fell into thinking about how we build websites and optimize people. How to behave and survive on the Internet. The exposure and reprint rate of this article are already very scary. What’s even worse is that the article contains his link.
I think maybe you kind of get it, yeah, that's it. When you work hard to build a soft sprocket, these factors will greatly supplement and strengthen each link of the sprocket. The more links there are in soft articles, the more terrifying the effect will be. Any relevant information will touch the entire sprocket. Among the results listed on the search interface, almost every one will have your link in it. These articles will likely be read by readers again. and collectors to read and reprint.
This article may be too abstract. What I focus on is a kind of soft article thinking. As for how to write soft articles, I think there are too many soft article creation techniques floating on the Internet, and you can make good use of them. A month ago, I founded my own SEO forum. On the first day of the forum, I told my partners not to memorize too many SEO skills first, but to let the ideas of originality and soft writing be implanted in your head, and then practice with this attitude.
It’s time to say goodbye. This article was not published on my own forum: www.seo147.com . I do not lack an original article, but I hope that friends who repost it can keep the link. Only by sharing reciprocally can we promote the progress of the SEO industry. I hope this article will be helpful to you, at least it will give you one more choice in your mind, then I will be satisfied.
Thanks to Luo Shen Tu Da Feng Ge for his contribution.