Almost all webmasters and website owners are looking for ways to rank their websites better. But before that, you must realize that there are hundreds of websites that also provide similar products and services. Under normal circumstances, many websites compete even on the same starting line! So if you want to have better search engine rankings, you must optimize your website, work actively, and strive to do better.
1. Make sure the website is search engine friendly: How to judge this? To put it simply, search engines are to provide people with the most convenient way to obtain information so that netizens can have a better experience. So, your design at least looks harmless to the eyes, and that’s the first step, haha. Google itself says: "If your site is deemed to contain intentionally deceptive hidden text and links, your site may be removed from Google's index and will not appear on search results pages." You can also use Simplify the framework structure to improve search engine friendliness.
2. Place keywords strategically on the web page: Many people mistakenly believe that it is enough to have important keywords in the meta tag. In fact, this is not the case. In addition to looking at meta tags, search engine spiders also look at the copy of the page. Of course, there is nothing wrong with keywords appearing in meta tags, but appearing in copy is just to be more friendly to search engines.
3. Use a site map: If you want to improve search engine rankings, a site map is essential. The simplest thing to do is to create a text link to all subsite pages on the page. Another good practice is to include a text link navigation system in your web pages. Even if you already have a navigation bar chart, add text link navigation elsewhere on the same page. You know, spiders crawl according to text links.
4. The quantity and quality of incoming links: Having said this, some people may not be able to tell the difference between incoming links and external links. According to my understanding, incoming links are long-term and stable directional links to your website, while external links are It is also an external backlink, but it is a very unstable link. It may be gone today or tomorrow. The fundamental difference between the two types of links is stability and fixity. A website with a low weight and a website that has not been updated for a long time will have almost a negligible effect on giving you links, which also gave birth to the trading of friendly links. The value of a link from a website like CCTV is far more than the sum of the value brought by ten links to websites with general PR and general weight. So it is easy to draw a conclusion: the important thing about links is not quantity, but quality.
5. Always pay attention to the latest changes and developments in search engine algorithms, and change corresponding strategies and optimization methods.
The above are the five factors that I personally summarized that can quickly lead the opponent on the same starting line. They are designed to help novices. Veterans, please take a look.
This article is originally reproduced by Qinpin Mall: www.qinpin5.com. Please keep it!
Thank you for your contribution