Sun Tzu once said this in The Art of War: "Know the enemy and yourself, and you will not be in danger in a hundred battles; do not know the enemy but know yourself, and you will win and lose every time; do not know the enemy and do not know yourself, and you will be in danger in every battle."
At first glance, this sentence is used in military operations, but everyone should also know that there are always common principles in the world. Regarding this sentence, if we taste it carefully, we find that it can not only be applied in military, It can also be used in all aspects of life, work, etc.
It is also a wise saying when applied to the SEO work of our webmasters.
Don’t believe it? So let me give you a very simple example. I run a novel website called Baiyue Bookstore, and then I want to optimize a keyword with high traffic. Finally, I determined the keyword "Rebirth of Nirvana", but I didn't I know, this keyword is also one of the keywords optimized by Qidian Novel Network, and now it ranks first on Baidu. Regarding this situation, if I knew, I would never fight to the death, or change the word, or do the rebirth of Nirvana. Long tail keywords, but here’s the problem. I didn’t analyze my competitors. Then I rushed forward with my eyes darkened. Only after a long time did I realize that what was standing in front of me was not a stone, but a mountain. , although I can still surpass the opponent as long as I work hard, the effort you have to put in will be extremely amazing, and you may not even be able to complete it in your lifetime. So I want to ask you, if it were you, would you regret not analyzing your competition? opponent?
For example, there are actually many more questions like this. We will analyze them later, but with the above example we can clearly determine the necessity of analyzing our competitors!
So, let’s talk about how to analyze competitors:
1. Analyze competitors’ SEO pages, such as titles, etc., and learn how to write keywords for websites that are better than yours!
2. Analyze the competitor’s snapshot date, which is easy to see in search engines.
3. Analyze the number of competitive inclusions and use the command site:domain.com to achieve the goal!
4. Analyze the number of external links of competitors and use the command domain:domain.com to achieve the purpose.
5. Analyze competitors’ PR changes!
Finally, let’s summarize the benefits you’ll get from analyzing your competitors:
1. By analyzing our competitors, we can know the source of their external links, and then we can also do it. This will be very convenient to expand the number of your external links.
2. If something happens on the Internet, such as the Baidu convulsion incident two days ago, if we pass your competitors, you will never panic, because through analysis we can know that this is a big environmental change. There is no problem with your own website.
3. By analyzing competitors, our work will become more targeted, planned, targeted and efficient.
4. By analyzing competitors, we can get more optimization directions. For example, we can use the website Aizhan to query some websites. This process can allow us to discover many high-quality keywords that are not easy to find!
Of course, there must be more than just these four benefits, but I think these four are enough for us to implement, right? Therefore, if we know ourselves and our enemies, we can win a hundred battles. We must analyze and understand our competitors!
This article comes from Baiyue Bookstore ( http://www.baiyueshu.com ), a free download site for TXT e-books. Reprinting is welcome!
Thanks to tgxtang for his contribution