There is no need to say much about the importance of anchor text here. Anyone who is a website owner and knows a little bit about SEO can understand the importance of anchor text. However, in the specific operation process, it may be that the anchor text is turned a blind eye or has not formed good operating habits, and many times it cannot be done more effectively. Here is a detailed description of how to make anchor text more effective and achieve twice the result with half the effort.
We know that both internal links and external links are one of the components of anchor text. Therefore, purely from the perspective of anchor text, we no longer distinguish between internal links and external links, because both are equally important. In addition to being a link (external link or internal link), the most fundamental role of anchor text is to tell search engines what this link means. Just like Lao Gao, in addition to having the attribute of "people", you can introduce my name Gaoliangjiu to another person. When many people call me Gaoliangjiu, it means that my name has been recognized, and the search engine has also Likewise, it will think that the URL represented by this link means the text keyword you made. Now let’s discuss the specific anchor text practices:
1. How to anchor text on content pages:
When making anchor text for internal links on your own website, there are two very important questions. One is whether every repeated keyword must be linked. I believe this question bothers many people. For example, if the keyword "cosmetics" appears multiple times in a news article, do we need to create a corresponding URL to http://www.***.com for each one? After repeated testing by many experts in the industry, there is now a consensus that if the same keyword appears multiple times in an article, generally just one anchor text is enough. If you do more, no harm has been found for the time being. When time permits, it is up to you to decide how much you do.
Another thing that confuses many people is whether the anchor text needs to be relevant to the content. To answer this question, we can use the currently popular L-carnitine website group as an example. The content collection of this website group is completely messy and terrible. Some anchor texts are randomly inserted into the articles. There is no doubt that its effect is obvious to all. We have observed that although relevant content is better, irrelevant content does not have no effect. The so-called relevance anchor text and the so-called iterative calculation are still a legend for Baidu and are just floating clouds. Baidu is still at the top level in terms of judging the relevance of content. However, it is undeniable that Baidu's technology is very powerful when it comes to judging whether the content is original and whether the content is similar. This means that within a certain period of time, the correlation between the content and the anchor text can be temporarily ignored when making anchor text. If you can do it, do it boldly and confidently.
2. How to handle the relationship between anchor text and pure links:
Many websites or forums do not allow anchor text, and even links are complete text links (such as A5). In this case, what is confusing is, are a large number of simple links useful for website optimization? Can it improve the ranking of keywords? There is no doubt that as long as it is an external link, it will have a certain effect on the website. Don’t give up on publishing simple links. Why do you say that? A large number of links itself is conducive to improving the weight of the website, but the problem that cannot be solved is that search engines think this website is important, but they are not sure which keywords need to be displayed in the search results. At this time, there is a small amount of anchor text that tells Baidu what these URLs represent. So if you can make a large number of links and a small amount of anchor text, this combination will actually have a very good effect.
3. Dilution and diversification of anchor text
Lao Gao has previously proposed the concept of anchor text dilution, that is, when a large number of anchor texts in an article point to your website, you need to take certain measures to dilute the density of the anchor text, that is, choose some large websites as anchors. Text, for example, choose Baidu, Taobao and other websites. The advantage of this is that it can avoid the suspicion of artificially making too much anchor text. In short, in addition to your own site, you need to make some other anchor texts. Since you don't plan to optimize for others in vain, then point to big websites such as Baidu. They don't care about one more link or one less link.
As for anchor text diversification, the purpose is also to take measures to be judged as cheating by Baidu. When we are making anchor text, select a few more keywords and use them interchangeably. This will look more natural.
4. Regular maintenance of anchor text
As a collection of internal and external links, anchor text naturally requires long-term maintenance. After a period of time, some pages that publish anchor text are deleted by search engines, and the effect of this anchor text is basically lost. There is currently no particularly effective method for detecting anchor text. In fact, it is easy to understand that the number of anchor texts cannot remain constant. If you keep doing it, it will continue to increase. If you don’t do it for a period of time, it may increase in large numbers. reduce. So it is important to develop good maintenance habits.
In addition, after some people obtain a certain ranking for a certain word, they will change it to another word as the anchor text. There is no doubt about the rationality of this. However, after a period of time, you still need to consolidate the previous keywords and make anchor texts alternately, otherwise the keywords that have been ranked before are likely to fall.
This article is provided by baimei.com@gaoliangjiu. The website address is http://www.baimei.com. Welcome to reprint or communicate with me.
Thanks to Baimei.com for your contribution