After Baidu’s algorithm update on October 23, it once again affected the optimization rankings of most webmasters’ websites. Many sites were demoted by K, and one of my sites was also implicated. Regarding this update, Baidu officials also set targets for attack. , mainly to punish some low-quality sites that use hyperlinks to obtain good rankings. It can be seen that Baidu’s penalties for external link cheating are getting heavier and heavier, and it also warns the majority of webmasters to focus on content. , the ranking obtained through external links is not long-lasting.
The penalties for hyperlink cheating mainly include transactional links and low-quality links. These two types of links will affect the quality of Baidu search results and harm the user experience. At the same time, they are also extremely unfair to most webmasters who have worked hard to perform formal optimization. fair. Let’s talk to you in detail about the harm of these two types of links to optimization.
1. Transactional link cheating
Transactional links refer to buying and selling links, often called open links and black links. We start from the purpose of the link. The ultimate purpose of transactional links is to obtain a large number of one-way links to increase the weight of the website and keyword ranking. These links are important for It is not helpful at all for users. The author also mentioned earlier that links exist for users. Obviously transaction links are not. In fact, the role of trading links is not very big. I don’t think it is very big, because usually sites that sell links export more links, and they do not just sell them to you. For a website with effective weight, too many links will be exported. , then the weighted voting value obtained by the link will be very low, and it will also be easily recognized by search engines as a link factory and given a downgrade. This time the algorithm update Baidu does not tolerate websites that trade links, and directly removes them from the homepage. Although many webmasters have complained about rankings, I think Baidu’s approach is very wise. After the algorithm is updated, sites that sell links and sites that obtain rankings by purchasing links will be affected, which improves the search quality of users. For the majority of users, For netizens, this is indeed a good thing.
2. Cheating through low-quality links
Low-quality links refer to bulk links and unnatural spam links. The appearance of these links cannot solve certain needs of users, and their existence is of no value, because low-quality links are only for website ranking. Once these links appear, they will be affected by search engine algorithms, so webmasters must control the quality of links and do not ignore quality for the sake of quantity. The word quality also emphasizes quality before quantity. Webmasters must Be sure to remember. In the future optimization road, I firmly believe that search engines will increase the punishment for link cheating. Baidu has officially launched external link tools to help webmasters effectively query external link data. At the same time, I believe that there are other purposes, which is to monitor the external links of the website. chain health, so that sites with link cheating can be punished more accurately.
3. What to do with external links after the algorithm is updated
In this algorithm update, natural links are not punished. Natural links are high-quality links. Links used to help solve user needs have their existence. Necessity means that their existence can Help users solve problems better and more perfectly. Such links have value and will not be recognized as cheating by search engines, such as recommended links that users need, supplementary links to questions and answers, etc.
For blog external links, most optimizers do nothing more than the following four points:
1. Add a link to your own site at the end of the article
2. Copy other people’s articles, remove the links from other people’s articles and insert links from your own site to the website.
3. Add a hyperlink to the website in the article or at the end of the paragraph.
4. Add a link in your reply to the comment
The above four methods are also cheating links. Such links have the same nature as mass links and can be published in large quantities. Search engines can also identify such links. If webmasters are still making such links, please change them quickly. This way, this approach is very dangerous and can be easily identified by search engines. Even if you do this without being demoted by search engines or K-station, it is still a huge hidden danger, like a cancer. Don’t be affected by links later. He regretted being demoted.
In fact, it is not difficult to create high-quality links. When we give a link, we can think about some of these questions: Is this link helpful to users? What is the purpose of making this link? Will it generate clicks? In fact The role of external links is to vote for search engines, and user clicks are a way to vote. The more clicks on a link, the higher the trust of the search engine for the website pointed to by the link. The more such links, the better the search results. The greater the chance that the engine will give users search results. So how do you know that your links are of high quality? Generally, high-quality links have: necessity, naturalness, value, extensiveness, relevance, etc. As long as they have these characteristics, these links have quality; in addition to these characteristics , the content of the page pointed to by the link must be of high quality, be able to achieve common content that satisfies users, and prompt users to share (reprint, collect, share with friends) behaviors. Although such a link is not easy to make, as long as everyone can persist in doing it and find the deficiencies and solve them perfectly, then such a link will be one against a hundred, which is of great significance to the overall ranking of the website and the improvement of traffic.
Regarding the practice of external links, there are many related technical articles on the Internet. After everyone understands the correct methods of external links, they must continue to practice them in their daily work to enrich their own experience and improve optimization techniques. After reading this article, if you have any questions or better methods or techniques, you can leave a message below or contact the author. This article has explained it to you here, and I look forward to sharing and learning with you in the next article.
This article was originally published by Jiuhe Network ( http://www.usa-idc.com ). Please indicate the reprint! Thank you!
(Editor in charge: momo) Personal space of the author Chen Xiaofeng