Not long ago, I watched the courses of Teacher Keya and Teacher Wang Zijie, and I was deeply impressed. Let me talk about the experience I learned!
1. Zero risk commitment
Online shopping is becoming more and more popular, and the large number of Internet users in China means that there are many potential customers around you, but many customers still have doubts about the products on the Internet. What if they are defrauded after buying a product? At this stage, many potential customers abandon the purchase for this reason. Therefore, if you use the zero-risk promise, you will completely dispel customers' concerns and greatly increase your transaction rate. E-commerce websites still use many zero-risk promises, such as cash on delivery. You sell the same product, and if you have a zero-risk promise to consumers, your sales will increase immediately! This is a psychological effect of consumers. Because you have made such a promise to the other party, consumers will also trust you. Some friends will ask, what should I do if the other party really wants to return the product? Since we have made a zero-risk promise to our customers, we must fulfill it so that we can win a good reputation from our customers on a deeper level. We did not lose money, because using the zero-risk promise greatly increased our transaction rate, and after all, only a few people requested returns, and our overall sales volume increased a lot.
2. Choose the right pond
Choosing a pool means digging into the circle where our potential customers gather. It is not like sending random emails like the initial mass email. It must be targeted, that is, potential customers who are interested in purchasing our products. For example, if we sell weight loss products, our pond is where people who want to lose weight gather. The major weight loss forums are full of people who are interested in losing weight. These people are our potential customers, and we need to find ways to market our products to them.
3. Sales letter
Initially in foreign countries, some Internet experts made huge profits through sales letters. They usually added real cases to the page to increase credibility and presented them in the form of pictures or videos. The charm of a sales letter is that its content can capture the psychology of customers. , for example, Jiujiu, which has been controversial on the Internet recently, also uses the method of sales letters to recruit members. In just 3 months, the number of members has reached thousands. It can be seen that the charm of sales letters is to capture the psychology of the other party. Attack the weak points to produce effects.
4. Database Marketing
Jiujiu has also used this trick of database marketing. There is a place to fill in the contact information and email address on the sales letter page. After filling it out, you can get information worth 10,000 yuan. Many friends may fill it out. In fact, Jiujiu is collecting Information about potential customers, and then every time there is a new training or event, information will be sent to potential customers, so that the number of potential customers will only continue to increase.
In fact, there are many potential customers around us, it all depends on how we market our products. Mastering the above methods, I believe it will definitely be helpful to your marketing performance. This article is originally from the webmaster of Tongcheng Xiangsheng Network http://www.0556www.com . Please keep it for reprinting, thank you.
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