I believe many people have seen similar methods on how to obtain external links; how to obtain external links better; and where is the best place to send external links; many people pay attention to external links, and it is often easy to ignore internal links. I have ignored it, so today Shui Bei will talk to you about the problem of internal links on the website. If the internal links of the website are not done well, no matter how good the external links are, it will not achieve your ideal effect.
In website optimization, how we do internal links is a very important aspect. There are several aspects to pay attention to when doing good internal linking:
1. Make a good sitemap, whether it is Baidu or Google, update it as the content is updated, and develop good habits so that search engines can better capture all information.
2. The navigation of the website should be classified into simple and clear categories. It should not be classified into too many categories, as long as it is suitable for customer experience. If it is divided into too many categories, it will be troublesome for viewers to find it. Also, the bottom categories should not be too many, and the same principle applies.
3. Check your friendly links once a day to see if any of them have been demoted. If any of the friendly links have been demoted, you should contact the webmaster to find out the reasons, have further communication, and remove them if necessary. Friendly links, wait until the other webmaster has processed them, and then link back the friendly links. In other words, invalid links need to be repaired quickly. It cannot be ruled out that some untrustworthy webmasters secretly remove the friend links after making friendly links. In this way, it is meaningless for us to unilaterally link to the other party's website.
4. Keywords are very important. Within the website, H1-H5 tags should be used for core keywords to enhance the importance. You can also use <b>, <p> and other methods to highlight the importance.
6. It is best to have a navigation on each page, which can be more in line with the customer experience and allow viewers to better find the corresponding column information. The same is true for breadcrumbs, which must comply with the good habits of search engines.
When doing internal links, the internal link problems we usually encounter on the website are basically these, and there is also a 404 page jump problem. This page can be made into a page with navigation, so that users can choose to search for content they like and are interested in after entering the 404 page.
Shui Bei believes that the internal links of a website are like the blood of the website and must be smooth. If they are blocked, the operation of some functions of the website will be hindered and some bad "expressions" will show, resulting in the normal operation of the website and making people sick. In the same way, you can't do what you should do. Internal optimization also pays attention to details. As long as the relevant details are optimized well to make it more in line with the rules of search engines, combined with external links, I believe you will have a good ranking soon.
This article was originally provided by the webmaster of Guangzhou Enterprise Website Construction. Please keep this link for reprinting. Thank you.
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