I just took over an industry website recently, and after optimizing it, I learned a lot of knowledge. I want to share it with everyone. I also hope that our SEO friends will have more sharing spirit and experience to share and learn together.
First of all, when I got the website, it was a garbage station in the traditional sense. It had an ASP program, a bunch of URL parameters, black links, and countless exported links, so it was almost a dead site. So since it is a dead site, Now that you are done, there is no need to linger any longer, just delete all the programs and start over.
Since I personally prefer PHP+MySQL programs, I chose a space that supports PHP. It is an American host with acceptable speed and independent IP. Then I choose a program. In terms of programs, I personally prefer dede and WordPress, but these two I have been looking for a program for a long time but there is no suitable template. At this time, I thought of Wuwei's yiqicms. I used it once to build an SEO website a long time ago. The effect was not bad because I can set keywords and descriptions when publishing articles, which is very useful for SEO. It's beneficial, so download it, test it locally, and upload it.
Apply the ready-made template and start officially "optimizing".
The first step is to choose keywords. Since there are not many optimization companies in this industry and most companies are doing Baidu bidding, the keywords are relatively difficult words, which are the main words. After that, the title and description are written in a natural way to include keywords, and then the second part begins.
The second step is to optimize the basic program, which includes url standardization, website 301 orientation, making 404 pages, adding sub-navigation to the website, etc. These most basic seo steps are what every seoer needs to understand, even if they are small It is a small step, but it may affect the overall development of the website in the future, which is a bit like the butterfly effect.
The third step is to start adding content, make a long-tail keyword list, use software to generate relevant keywords, and then search for articles one by one, manually pseudo-original, and manually add anchor text of long-tail keywords.
The fourth step is to publish external links. Since it is an old site and has PR, it is easier to change links. The requirements for friendly links are not very strict. This is my personal SEO experience. It does not require that your website must be better than mine. Okay, but our link must be maintained for the longest time, unless your site is down and can no longer be opened. I pay more attention to Yahoo and Baidu when publishing external links. At first, I only focused on Yahoo, because Yahoo’s external links are anchor text external links, and Baidu’s external links are in the form of text. Later, after researching many websites, I found that some Yahoo’s external links are few, while Baidu’s external links are few. A high website ranking and stability are both very high, so at first we pay attention to both.
The next work is to update the website content regularly and quantitatively every day, and constantly add long-tail word lists.
Regarding long-tail words, an expert once said that as long as you work hard and persist, then wait for the results. This is an attitude and a way of thinking. In fact, there are many ideas and ideas in SEO that are worth exploring. It is enough to think more in our free time.
The last sentence is the same. I hope everyone has some experience to share. Welcome to visit the small site www.sy-tiaojiefa.com . I hope you can give me suggestions.
Thanks for the contribution of Regulating Valve