As a webmaster, the thing I feel most deeply is website promotion. In the early days of setting up the website, the author spent all day in A5, outdated and SEO forums to learn how to promote the website. I get up earlier than a chicken every day, go to bed later than a dog, post like a thief everywhere, shamelessly ask people to exchange links, and ask and answer my own questions on Baidu in a pretentious manner. I persisted for more than two months with little effect. Later, I read an article by a netizen and used QQ to promote it. Unexpectedly, it actually received good results. Below, I will publish my promotion process, hoping to give some inspiration to the majority of webmasters, and I welcome your criticism and correction.
First of all, let me show you my website - Blue Leaf Maternity and Infant Network. It is a website about maternal and infant information. Although it is a garbage dump, it can also be regarded as an industry garbage dump. Let me make it clear that QQ promotion is effective for industry sites. For sites with other themes, I have not tested it and dare not make any comments. Since this website is positioned in the maternal and infant category, the users of the website are naturally women who are preparing to become mothers, are already expectant mothers, and are already mothers. OK, let’s find such a group first. Go to qun.qq.com and search for groups such as "expectant mothers, pregnant mothers, mothers and babies". You don't need too many, just add 50. After joining the group, do not rush to post advertisements, otherwise the group owner will be very angry and the consequences will be serious. Diving quietly for a period of time, you can also participate in the discussion appropriately, but not too much, otherwise it will be easy to reveal your secret (we are men after all). When the conditions are ripe, you can first post a hot topic in the group dynamics, such as "I found a maternal and infant website today, which is quite good. Share it with my sisters" and then leave a URL. Next, you can collect some issues that pregnant mothers care about from your own website and send them to each group member through group emails. Of course, the article cannot be missing words such as "This article is reproduced from: Blue Leaf Mother and Baby Network". If you do this for a period of time, the popularity of the website will slowly accumulate. During this period, some sensitive group owners may kick you out of the group unceremoniously, but it doesn't matter, we will slowly add more. If you have the energy, adding 100 groups will be more effective.
After the website has stable users, you can use the last resort. I call it "burning the boat". Publicly post advertisements in the group and then kick them out. Anyway, you have gained a lot of popularity, and you can count on every extra one you can get. However, when posting advertisements, you should pay due attention to the method. After all, you have to take care of the psychological feelings of the group owner. The method I usually use is: Due to the development needs of the website www.lanshuye.com , we are sincerely recruiting N names from the group of friends in cash. Please refer to the website announcement for details.
QQ's promotion goals are clear and user stickiness is high (of course, website content is the first priority. Without content, there will be no stickiness), so it is popular. The higher the popularity, the faster the content will be updated, the higher the originality will be, and the inclusion and ranking will naturally improve gradually. The above is my personal experience, please forgive me if I find it inappropriate.