Nowadays, for most webmasters, building a new website is an easy task. They get a domain name and space, then upload a program and template, and a new website is built. However, website optimization work is often carried out after the website is online or even included in search engines. This approach is not advisable. A better way is to do the basic SEO work before the website goes online.
So what optimization work does a website need to do before it goes online (online here refers to submission to search engines, not uploading to the server)? The author recently created a new website, so I will talk about the details in this regard based on my own personal experience.
The first is hardware preparation: the choice of domain name. The domain name is still com. Try not to be too long. A domain name that is too long is not good for search engines, but it is obviously not good for users' memory. It is best to be related to the theme of the website, which can be pinyin, English words or some abbreviations. The choice of space only needs to comply with the following principles: stability and speed. Of course, the price should not be too high. A fast space will naturally provide a better user experience and is conducive to ranking (this has been officially confirmed by search engines), while a stable space will make you feel more at ease and will not cause the dilemma of the website not being able to open when spiders come to crawl it. .
The second step is to choose a suitable program. Take blogs as an example. For php, there are WordPRess (which is used by the most people), bl-blog, sablog, etc. For asp, there are fewer choices, and the most important one is z-blog. When choosing which program to choose, you should consider whether the space supports it, secondly whether the static URL is simpler, and whether the blog function is suitable for you. For example, WordPress is faster and has the most abundant plug-ins, but to achieve static URLs, the server needs the mod_rewrite module, and some servers do not have this module. In this regard, z-blog is easier, but there are relatively fewer plug-ins and themes. After choosing a blog program, you also need to decide which theme to use. The best theme should not be used by too many people. Too many repeated templates are naturally not conducive to SEO.
After choosing the blog program and blog theme, the prototype of the website is already available. The following optimization work is more specific and detailed. Continuing to take the construction of a blog website as an example, you need to consider whether the title setting of the page is reasonable, and whether the description and keywords are available. The current default settings of blogs are unreasonable and not friendly to SEO. The title is generally the main title + subtitle. This causes the title of the blog to be extremely long. We need to manually modify the program to remove the subtitle from the title. Description is not included in most blogs by default, and it also requires us to modify the program. This process is not difficult, but it requires carefulness. In addition to blog programs, other common CMS also need to pay attention to these issues.
In addition, the directory structure of the website also needs to be optimized. Try to make the URL of the website as flat as possible, and the directory hierarchy should not be too deep. Take DEDECMS as an example here. The default URL setting is domain/a/category/year/month/day/file name. This setting is very unreasonable. We should change it to domain/category/file name, so that the directory hierarchy It has become shallower, which is very conducive to search engine inclusion. Of course, it is still necessary to make the URL static, and programs usually have settings in this regard. If it is really impossible to achieve, then there is no other way. Dynamic URLs with fewer parameters are not completely unacceptable.
Then when you come to the content page, the title is still the top priority. It is recommended to set it in the form of article name-category name-website name. In terms of description, it can be set to the introduction of the article, or the first few dozen words can be directly intercepted from the article. Another important part of the page is to pay attention to the application of <h1> tags. The correct method is to put the title of each page in the <h1> tag. The page must have breadcrumb navigation, such as Webmaster.com homepage >> SEO optimization >> article name. You can also consider adding an anchor link to the homepage at the footer. This will significantly increase the weight of the homepage as the number of internal pages increases, thereby improving rankings.
At this point, the SEO work before the website goes online is basically done. Of course, there are some more detailed aspects, such as some links pointing to the outside and internal pages that do not need to be ranked. You can add the nofollow attribute. The settings of the robots.txt file also need to be paid attention to. Of course, usually the default robots file can meet the needs. In short, it seems easy to launch a website, but in fact it is not. There is a lot of optimization work that needs to be done. If these tasks are done after the website is launched, your website will often change in the eyes of search engines, which will not have a good impact on the website. . If you do the basic work well in advance, search engines will crawl very comfortably as soon as they discover this new site. Therefore, it is necessary for us to do basic SEO work before the website goes online. I hope this article of the author can be helpful to those friends who want to build a new website.
This article was originally created by http://www.seolidong.com and first published on chinaz. We hope that everyone will retain the copyright information when reprinting. Only if everyone reprints with quality can our SEO truly be on a healthy track. Otherwise, if the reprint does not retain other people's copyright information, everyone will have no motivation to write original articles. Therefore, quality reprinting is beneficial to each of us.
Thanks to Shenyang SEO for your contribution