There are many articles related to SEO experience. Most of them are about how to choose keywords, optimize keywords, and how to describe keywords more reasonably. I admit that these are indeed important, but I think there is something even more important, that is, the content writing of the website. It is what everyone is familiar with as soft writing.
1. The organization of website content is the prerequisite for writing good content.
All content publishing and reading is a kind of information exchange, and the same is true for website content. The elements of these exchanges displayed on our web pages are nothing more than words forming meaningful sentences, sentences forming meaningful paragraphs, and paragraphs forming meaningful articles. , and the pixel pictures can help people understand better and avoid the monotony of the text. My personal experience is to pay attention to the tiny details in website editing. Even if the article is reprinted, you should carefully read every word, every sentence, and every paragraph. , delete some redundant text and turn it into a concise article. You should also pay attention to the content and layout of the website and bring it together. A good website owner and editor should learn to carefully edit, transform or reorganize the content to convey information through the website.
2. Who should the website content be written for? This is the guarantee of good content writing.
Generally speaking, website content is written for relevant visitors. To put it bluntly, website content is written for search engines. Because search engines can’t see it, visitors can’t see it either. Many people like to make websites with Flash, special effects, etc. Although it looks good, search engines only recognize the text on your web page. Therefore, optimizing the website actually means optimizing its text content, that is, the content, so we The content written must be concise and concise so that search engines can understand it. From the perspective of SEO, our web pages are written for search engines to read.
3. Organizing content according to keywords is a technique for writing good content.
Grasp the distribution of keywords on each web page, so that they are correctly used in the content of the web page that should be used, and the distribution is relatively even. This way, you can successfully tell search engines what keywords to pay attention to on each page when visiting, and suggest key ones. There should be no more than 3-4 keywords per page. Too many keywords will disrupt the theme. First, list the popular keywords from the theme of your website, categorize them, arrange them in order, and then base on these important keywords Word-organized web pages on related topics.
Fourth, master the keyword density, I don’t need to explain it, 2%-8%.
5. Write content that moves readers’ hearts
1. The beginning of the paragraph should catch people’s attention. The beginning and end of the paragraph are where readers’ eyes pay the most attention. We should directly tell visitors the benefits and benefits of reading our web pages to stimulate their interest.
2. The paragraph must contain elements that allow readers to take action. These elements include motivating readers to place orders and leave contact information. The sentences must be appealing and contagious.
3. Pay attention to writing style and techniques
That means you have a good command of Chinese, read more books and write articles. If someone who is afraid of writing the website content is afraid of taking composition classes, then it is best not to leave the website to him.
4. Understand that it is best for readers to "scan" the web page and rarely read it carefully, so as mentioned above, it must be concise. If you can express it in one paragraph, don't use two or three. The above paragraphs make readers tired and annoyed.
The above is my personal experience in building a website. This article is original, www.sqs373.com , and was first published on chinaz.com, the home of webmasters. Please indicate the source when reprinting. thank you all
Thanks to snwest for your contribution