The website title is the logo of a website. It is also the most important parameter object in website ranking. Many times, the ranking of a website has a certain relationship with whether the writing of the website title is standard. Just like the house number of your own home, if you want people to remember it quickly, the color and address of the house number must be clear and unique. Then in website optimization, the optimization of website title occupies a very important position. Many poor optimizations fail in title writing. Today, the author will share three ways of writing titles and whether titles are good or not. Each has its own differences.
Three ways to write titles
1. Title plus keywords
Everyone knows that adding keywords to the title is nothing more than making your website rank better. Because when spiders crawl, they always start from the top, and the title is the beginning of a website. Moreover, many webmasters have shared that the higher the keyword is, it means that it will have a certain impact on the ranking of the spider's index. When setting the title, the main reference method is to put the core keywords you want to put as far as possible. It is the first few words, or it can be the second position. The way search engines rank websites is that the higher the keyword ranking, the better. Of course, the influence of other factors must also be parameterized. In general, That's it.
2. Add the company name to the title
This method of setting titles is generally used by corporate websites. Small webmasters rarely use this method unless it is about website construction. Because the small webmaster itself has no such thing as a company. Some build websites for fun, some for fun, and some for making money. Most corporate websites or shopping malls use this method of writing the title plus the company name, in order to make their website unique in the jungle. The purpose of adding a title to your website is to make new customers remember your website and your company name, thereby effectively forming repeat customers. Therefore, except for some company or studio websites, individual webmasters do not use this way of writing. For most corporate websites, this is the best way of writing.
3. Do not add any words to the title
This kind of website may be created purely for fun or interest, because it does not care about ranking weight at all. Everyone knows that keywords must be added to the title to improve website rankings. This method is to give the website only a name and no keywords. For example, for a lifestyle website, the title is Life Information Sharing Network. Such website titles are not very standard for optimization. Of course, there are exceptions to everything. For personal websites, this method of writing is not recommended, because if you write it this way, you will undoubtedly lose an opportunity in the process of promoting and improving rankings.
Tips for writing titles
Many webmasters pursue higher rankings for their websites to get more traffic. Just pile keywords on the title, or even repeat a keyword three or four times. Such obvious keyword stacking will lead to short-term rankings for website optimization, but it is relatively difficult to maintain such rankings in the long term. Because keyword stacking itself is judged by search engines as the simplest cheating method, many novice webmasters will make this relatively low-level mistake in the beginning, thinking that increasing website keywords can improve rankings. But they ignore that even if you want to increase keyword density, it must be natural, moderate and reasonable. Deliberate stacking is basically harmful to the optimization of the website. Under normal circumstances, the standard writing method of the title is core keywords-target keywords-other keywords-website name.
Generally speaking, the number of key words in the title setting should not exceed three, and two to three is appropriate. Because placing too many keywords on the title may be mistaken by search engines as using keywords on the title to increase the ranking weight of your own website, so there is a standard for everything. As the saying goes, there is no square circle without regular distance. Just understand that nature is beautiful. Deliberately excessive demands often fail to achieve the desired state.
Regarding the writing of the title. Everyone has their own writing method, so for novices, title writing is the first step to success. The impact of a good title cannot be explained clearly in one sentence. If you are not sure whether your writing method is standard or not, you can consult the old webmasters and refer to their opinions. What others say well plus your own analysis is the best. This article is exclusively provided by http://www.bengou.cc Bengou Cinema. Please leave a link for reprinting. Thank you!
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