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In the process of online promotion and increasing external links, we will inevitably use Weibo for promotion. The advantage of Weibo promotion is that it is convenient, fast, and spreads very quickly. The premise is that your Weibo popularity must be high.
Yesterday I registered a Weibo on ifeng.com. Phoenix Weibo is not as popular as Sina Weibo or Tencent Weibo, so I thought it would not be too difficult to create a popular Weibo. Because I saw on the Weibo panel that there are not many data on "Users with the most new followers" and "Users with the most reposts today". The former is more than 180, and new users with more than 35 are on the list. . What about the latter? With more than 90 retweets, it ranked first.
You may have questions, why am I listing these data? Don't worry, I'll analyze it. How to judge whether it can become a popular blog? I think the impact of these two data is great. Because if these two data are ranked at the top within a day, more users will see it. Especially those newly registered users, they usually choose these users as their following users when they first join.
It turns out I was right. After I registered an account, I kept forwarding those hot topics. What are the hot topics? In fact, Phoenix Weibo has set up a label for today’s hot topics. We can forward it there as much as we can. Also, it is best to reply when forwarding.
Of course, forwarding is not enough. We also need to have our own content. What content should we post better? What if we don’t have content? Will the forwarding rate be higher? What content is good to post? Of course it is also popular content. We also look for today’s hot topics. For example, today’s hot topic is “Asian Games”. Then we can use the Baidu News tool to search for the latest and fastest Baidu news. Kailai mentioned before “How SEO Novices Use Baidu” News? What is the significance of Baidu News? 》comes in handy. After we search for the news we want, we try to compress it or copy and paste it to our Weibo. It’s best to attach pictures. Everyone likes good-looking pictures. (Try to publish on today's hot topics, because more people will follow you, which can increase your exposure); In fact, there is another method that is also very good. I call it borrowing from the east wall to make up for the west wall. That is to say, find hot topics about the Asian Games on Sina Weibo or Tencent Weibo, because they are rarely repeated. Then copy and paste it to Phoenix Weibo. Ha ha. It becomes your original thing in a minute. Ha ha. Unconsciously. When those users who don’t know see how good your reviews are, why don’t you quickly add them to follow you? (Think of you as a celebrity)
After two days of testing, in addition to collecting and publishing popular content, I found that posting some interesting pictures can attract comments and a lot of forwarding. You can give it a try. This is a good method. Generally speaking, this method is very practical, but there are some tips when publishing: you can collect dozens or hundreds of interesting pictures first, and don’t post them all in the same time period, because you are posting At the same time, others are also posting, and new topics will soon overwrite your old topics. Finally fell into the sea. We can send it every 10 minutes or half an hour. This way there will be more regularity and the topics will not be covered by new topics all at once. This is also an effective way to increase your Weibo exposure.
Of course, in the process of becoming very popular this time, I also made a serious mistake, that is, in the beginning, I kept following others without posting topics. I have followed more than 1,000 people, but only dozens of people have followed me back. It is really a waste of a lot of energy. Then I thought about it: There are two types of people who cannot add followers: one is celebrities, unless you really like them. There is also a category of people who are not celebrities, but have many people paying attention to them, but they pay very little attention to others.
So I changed my strategy and adopted the method I mentioned above. As a result, the number of people paying attention slowly increased. More than 150 people followed it on the first day, and as of today when I posted this article, more than 100 people have followed it. Many of them are newly registered users. To be fair, of course I will follow them back. According to this amount of attention from 100 people every day, there will be at least 3,000 in a month. It will be much easier to promote it when the time comes. I just took a look at "Users with the most new fans" and "Users with the most reposts today" are both on the list. The most exciting thing is that I actually became a popular user on the homepage of Phoenix Weibo and became a person today. Ha ha. There are pictures to prove it:
If you have any good methods, please share them with me. My Phoenix Weibo http://t.ifeng.com/Wuyecao welcomes everyone’s attention.
Thanks to you993 for your contribution