This article aims to analyze how a reasonable SEO team should be configured, as well as the role that configuration personnel play in the SEO team and the work to be done. Forming an SEO team is the ideal of many SEO practitioners, especially those who have just entered this industry. Almost all of them have dreams and enthusiasm. It is against this background that this article was produced. The article was first published on the SEO forum. It is analyzed and written in the first person tone, with oneself as the false target. Four days later, I carefully revised and polished it. I hope that more SEO newcomers can see this article through submission. I personally think that this type of analysis articles may be enjoyed by both amateurs and experienced divers. The cookie-cutter SEO experience tutorial articles are really numbing to read.
Returning to the topic: How should a complete SEO team, a team that makes a living from SEO and whose profession is search engine optimization, be configured?
Chief designer of the SEO team (1 person)
Just like the battle of Yanmen Pass, a respected leader must be selected from the martial arts community in the Central Plains! If mapped to the SEO forum, an SEO leader should be selected from the forum - the chief designer of the SEO team. This person must be responsible for the coordination and management of the team's SEO work. He must hold the power and lead the three armies, but he should not act arbitrarily. He knows that listening to both will lead to enlightenment, and listening to one side will lead to darkness. He is fully responsible for the life, death and development direction of the team.
The job requirements for this SEO leader are:
The leader must have relevant SEO knowledge and be ahead of other team members in this regard. In addition, one must be highly virtuous, have great ambitions, and have the mentality of compassion for others and the compassion of Buddha. Just like the leading brother of the Shaolin monk, your martial arts may not be the best, but your leadership ability should be the strongest and everyone should trust you the most.
The daily work of the SEO leader:
A. Every time we receive a website that needs SEO, we are responsible for the work content and ideological strategies of SEO optimization and promotion.
B. Allocate manpower resources, connect the previous and the next, communicate with the team, including assigning specific work, collaborating with other personnel, and keeping the work plan on top, including personal goals, completion time, and cost calculation. Then use your own courage to implement and supervise the execution of this SEO action.
C. Every time you receive an SEO order, the lead brother needs to analyze industry competitors and keywords. This work can be done together with the highly skilled people in the team, and personal abilities and energy are always limited. The one from Shaolin is actually very weak in his real skills.
D. Specific to the internal optimization of the website that requires SEO, design a plan that is in line with SEO on the overall function and structure of the website. This is the context, and it also requires collaboration with the left and right hands. When it comes to external optimization specifically, a rough plan should be worked out for the website's link promotion strategy, advertising effects, etc.
E. Technical guidance to SEO team members. You must know that it is impossible for everyone in such a team to be SEO masters, otherwise farce will occur. Provide daily SEO guidance and training to members who need to improve. This should be what the leading brother needs to do. At the same time, the leading brother should not be limited to his own SEO experience and technology, but should also improve peripheral knowledge, such as website construction knowledge, HTML code research, PHP and other programming knowledge, server operation network security and other knowledge, and his awareness must also be constantly improved. .
Website page optimizer (1-2 people)
Relatively speaking, this person's SEO skills should be top-notch, and in terms of martial arts, he should be at least as good as Wang Jiantong, the leader of the Beggar Clan who was in front of the Yanmenguan team back then. This person does less planning and planning of the entire SEO work plan (sometimes too much planning is YY), but relies on his unique insights into SEO and excellent technical capabilities to carry out actual SEO operations, step by step. SEO work. The specific extent to which on-site optimization can be achieved depends on the professional level of the person.
Website page optimizer job requirements:
Professional SEO level - including all the knowledge required for SEO optimization, and having your own understanding of SEO techniques, especially on-site optimization. Have the awareness to know that a certain text in the website navigation, a certain anchor text in a piece of content, and a simple internal link need to be organically combined for optimization. Because for many corporate websites, they can initially obtain keyword rankings by doing a good job in the site structure and then optimizing the articles.
Daily work of website page optimizer:
A. Responsible for manually adjusting page optimization factors. You can write articles by yourself, but more often you should cooperate with specialized article editors to manually adjust the titles, text content, keyword distribution and format of important pages, build internal links, and then record the main keywords of all content pages. Use this as a standard to build a spider web belonging to the site.
B. Analyze the status of articles updated every day being indexed by search engines. Content inclusion rate, what content is included, what strategies are used to promote inclusion of content that is not included, etc.
C. Count the daily rankings of core keywords and the daily SEO status of the website. Traffic sources can also be analyzed if needed. This piece of work should be studied and analyzed in conjunction with the person responsible for external links, because rankings are not just based on the site. External links will account for a very important part of the factor.
Website content editors (2-3 people)
It sounds like this person does not hold a heavy weight in the SEO team, because many of the tasks he is exposed to are not direct participation, nor are they directly observing and analyzing the principles and rules of search engine algorithms, nor are they directly participating in website keyword optimization, external link building, etc. , because it is possible to feel discouraged. If you think this way, you are completely wrong. Without content, there will be no rankings. Without content, the optimization work in this area of the site will be in vain and there will be no way to start. Any website page optimizer can only work in a hurry, and there is no room for him to play. Editors should have the deepest understanding of content, search engines, and users. It should be said that you, the website content editor, are the ones who have the most direct and intimate contact with search engines and users.
Job requirements for website content editors:
According to the thinking of other SEO teams, content editors can just randomly pick someone who can write articles. There is no need to spend so much emphasis on it. However, an SEO team that stands out should not be like this. Content editors should play a crucial role. . Do you know why the battle of Yanmenguan failed? Leaders and other masters are too focused on the big picture but unable to carefully analyze some details.
Editors are careful. You are responsible for writing the content of the website and thinking about the impact of each piece of content and sentence on the development of the website, the impact on users, and the perception of search engines. The editors are quick-thinking and erudite, with a thousand words in mind, and their writing is lifelike and eloquent. Editors have a literary mind, like writing, can write endless original content, and communicate most directly with users and search engines. So, do you still think that a website content editor is readily available? (I am a person who likes to write, and I have a soft spot for website content editors.)
Daily work of website content editors:
A. Write, keep writing, what to write? Write articles, write original articles, write articles related to the theme of the website, write soft articles, write soft articles suitable for promotion, and write soft articles that attract users' attention and have novel and unique viewpoints. I would like to ask how people who don’t have a deep understanding of SEO can write soft articles. You must keep writing, write content that users want to know, and articles that users want to search for.
B. Every time you write, you must control the format, control the length, and control the scope of thinking. After writing, make a record and organize your thoughts, because you still have to write...
C. Cooperate with website page optimizers to modify keywords, layout keywords, and keyword presentation formats. Article internal link formation, etc. This kind of work is the top priority of the site.
Link building experts (2-3 people)
We no longer refer to the external link specialist here, I am worried that it will be considered ambiguous. I have seen that some external link specialists are rigid and agency--they mechanically leave messages on blogs every day, reply mechanically on forums to earn signatures, copy and paste advertisements in other places to make links, and deliberately make as many posts as they want every day. It is very hard every day, and in There is no trace of spirituality in this process. The real master of external link building in the SEO team should be the person who designs and executes it personally. He is a real master. There are thousands of ways to do external links. It is very important to knead them together to achieve the best SEO effect, and to allow yourself to enjoy the fun of SEO and the joy of success during the work process.
Link building master job requirements:
People who post a lot of external links every day are probably not real experts and are vulnerable to attack. How do you understand the location of external links? What do you understand by search engines about external links? What are the characteristics of the process when search engines analyze external links and calculate weights? How do search engines evaluate different external links? What about the understanding of the location of external links, anchor text, page theme content, export quantity, and page weight? From the production of a forum signature to the construction of Baidu Encyclopedia's external link system, these are not easy tasks. These are the knowledge that masters of external link building possess. Remember, external link builders are masters at combining strategy design, work planning and specific implementation!
The daily work of a link building master:
A. Only spend a small amount of time (about one or two hours) every day to find friendly links. Experts will not spend the whole day looking for friendly links. I have met many such people now, and they have wasted a lot of precious time. time.
B. Real work! Construction of external link system: several specific forums + signatures of industry forums + construction of external links for soft articles (cooperation between soft articles and content editors); construction of external links for Q&A platforms, including account numbers, cooperating personnel, question methods, and how to trigger the collector to search , link effect evaluation, etc. (this is the source of a large number of external links); blog external link construction, whether it is a blog sprocket or an independent blog system, is not a simple matter; Baidu Encyclopedia, Tieba, Baidu Know , Baidu community, etc. Baidu product external link construction; external link construction for bookmarks, sharing, Weibo, and other SNS community platforms (all have SEO promotion effects); classified information platforms publish advertising content for external link construction (advertisements are naturally inserted into domain names in public, For example, www.***.com has a high weight); any other method.
C. Make statistics and analyze the breadth, depth, specific numbers, etc. of external links, and plan to allocate the tendencies of daily external link construction work and the focus of external link construction work for each website.
D. Understand the situation when Baidu and Google update external links. After each update, check the location and order of external links, and use various external link tools to analyze.
Programming and Internet Security Technician (0-1 person)
This person can be a person, or even the SEO director. If the supervisor does not have such ability, then there must be such a technical person in an SEO team. Only when there are procedural needs and problems can they be easily solved, and Internet security planning can be more thoughtful.
Programming and Internet Security Technician Job Requirements: Any problems and technical means related to programmers and network security can be solved by you. For example, when the SEO team receives a website and performs on-site SEO, it needs to adjust the website architecture design, the implementation of some special functions of the website, the internal structure of the website, website code reduction, classification settings, URL specifications and redirection, etc. For example, Internet security, defense against vicious attacks, and persecution of competitors by cyber means, etc. These processes all require your support. You are a real technician.
Programming and Internet Security Technician's daily work: free agent everywhere, wherever you are needed, you will appear wherever you are needed.
To sum up, it is a relatively effective SEO team configuration. There are many problems: If there are not people who know each other well and start a business together, such a team will have a lot of upfront expenses, and the profit margin is also questionable. However, I think that for a group of young people with common aspirations and common aspirations, we can definitely move in this direction and do it boldly. There is no failure in being young. Many webmasters are still single. They can feed one person and the whole family is not hungry, just like me. Forming an SEO team is the wish of many young people. It is recommended that everyone work towards the goal of becoming an SEO master before taking this action. Come on, then, victory and honor are ahead.
The article was first published in the SEO forum, where there are many novices who like and are good at writing original research on SEO topics.
Original address: http://www.seo147.com/read.php?tid=1933 . Please indicate the source for reprinting. Thank you very much.