"Internet Marketing Sun Tzu's Art of War" combines the Nine Transformations of Sun Tzu's Art of War to analyze Internet marketing. As the person in charge of Internet marketing, we must grasp the overall command of Internet marketing, which plays a very important role in the execution effect of our Internet marketing. , we need to make relevant preparations and design different online marketing content according to different opportunities to do our relevant promotion.
1. Online marketing requires self-control
Facing the ever-changing Internet competition, as a team leader, you should not mechanically execute the above instructions without considering the ever-changing Internet market. Of course, you should try your best to communicate with the above while making changes. In some companies, many bosses don’t know much about online marketing. They say that no matter what kind of promotion is effective, it only brings sales. Online promotion is the same as advertising. It plays the role of widespread publicity and cannot guarantee how many sales will be made. Sales, just like many companies going to CCTV and spending hundreds of millions to advertise. They cannot ask CCTV to guarantee how much sales they will bring. Of course, online promotion can boost sales if it reaches the stated goal. Also, not all promotion positions have to be occupied. Many people are trying to grab the first place in Baidu bidding, but users will not convert directly when they see the first place, but will choose after comparison.
2. Internet marketing must be prepared
Internet marketing is a long-term job, and it cannot be done just once you want to do it. Just like when the author Yang Tao was doing search engine optimization rankings, he had to rank the main keywords at the front. At that time, he contacted friend links every day and purchased foreign websites. It took Lian two months to get to the top. In the following months, the ranking also fluctuated accordingly, and it gradually stabilized after half a year. Recently, I searched for the rankings of related long-tail keywords and found that the author did related online promotion two years ago. There are many online promotions and a large number of online promotion resources. These must be prepared in advance. On the Internet By occupying positions and covering information, we are not afraid of opponents coming to attack us.
3. Online marketing should be random.
We should act randomly when doing online marketing. For example, for common holiday event marketing, we can use various festivals to do more related activities and promotions. In addition, when doing promotion, we should design according to the current hot spots. For some related topics, we should pay attention to the popular rising words on the relevant Baidu Hotspot list. In addition, some industries will have corresponding hot periods every year. We should design corresponding online advertising and online promotion content based on these related hot spots. Just like some education and training institutions, the college entrance examination period is their peak enrollment period, so they must increase their advertising and promotion efforts at this time.
4. Weaknesses of Internet Marketing Managers
As the person in charge of Internet marketing, you have the important task of leading Internet marketing work, so you must avoid the weaknesses that may arise. You only know how to do Internet marketing recklessly without knowing the plan and checking the results. In addition, you should not be too worried about your opponent's Internet marketing. You need to deal with it calmly. There are also urgent requirements for online marketing. This takes time. As long as the effect is better than before, it is normal to make improvements. Finally, there is the management of employees, which is not blindly doting. , but to formulate an incentive and punishment system to allow employees to do a good job in relevant online marketing work.
The military chapter of the last article "Online Marketing Sun Tzu's Art of War" published by the author should be the seventh one. The "Nine Changes" chapter of "Online Marketing Sun Tzu's Art of War" is mainly to enhance the self-control of the person in charge of Internet marketing and make relevant preparations, because the Internet Marketing is not immediately effective. It is necessary to continuously design corresponding Internet marketing content as the opportunity changes. In addition, it is necessary to avoid weaknesses as much as possible and do all the Internet marketing work.
Yang Tao, personal webmaster in 2002, first published at http://blog.putui.com/archives/568
Thanks to Yang Tao for his contribution