In the fire attack chapter of "Online Marketing Sun Tzu's Art of War", the burning of fire requires the cooperation of fire and wind. The author Yang Tao believes that the same is true for Internet marketing. We must be good at assisting the east wind to make the final promotion effect better. In addition, online marketing requires the cooperation of internal and external promotions, which can better create momentum and expand the overall influence.
1. Internet marketing must be good at taking advantage of opportunities to promote
Fire needs wind to burn. The stronger the wind, the bigger the fire will be. The same is true for online marketing. You must be good at using external hot spots for promotion. Everyone engaged in online marketing should pay attention to the Baidu Hot List every day. Rising words, good at choosing favorable opportunities for promotion. For example, Ganji.com spent 400 million on advertising, but Baixing.com took the lead and registered Ganlu.com and intercepted a large amount of attention and traffic.
2. Internal and external cooperation in online marketing
Some fires are lit from the inside, and some are lit from the outside. If the two fires are lit at the same time, the impact will be greater. For online marketing, internal website maintenance, optimization and updating, customer service and customer data management, external online advertising and online promotion also need to be carried out. Of course, if internal and external cooperation is carried out collaboratively, the effect of the entire online marketing will be greater than Doing only one aspect is much better.
3. Internet marketing must consolidate the promotion effect
For the good effects produced by Internet marketing, you cannot stop and continue. Promotion with obvious effects still needs to be maintained and maintained for a long time. In specific Internet marketing work, it is easier to achieve the goal. Many problems will arise if it is to be maintained. Just like when doing keyword optimization rankings in the past, many people used a large number of junk external links to mass-post, which could quickly improve the ranking. However, this was an obvious means of cheating, and would later cause the website to be delisted and demoted by search engines. Striving for a good effect requires proper promotion methods. After the final effect is achieved, it is stable and easy to maintain.
4. Psychological stability of online marketing executives
When doing your job as an Internet marketing executive, don’t rush into it. Before Internet marketing, relevant research and analysis should be done, and a detailed work plan should be formulated. If the effect of Internet marketing is not very great, use less of it. If you are not fully sure of counterattacking opponents, you should act according to your ability.
Author: Yang Tao, personal webmaster in 2002, the original text was first published at http://blog.putui.com .
Thanks to Yang Tao for his contribution