"Online Marketing Sun Tzu's Art of War" is a nine-part chapter on the march and continues to use Sun Tzu's Art of War to analyze internet marketing. In writing this series of articles, from May to December, which lasted nearly half a year, the translation of Sun Tzu's Art of War referred to Tao Hanzhang's "Introduction to Sun Tzu's Art of War" as a special tribute. There are still four articles left, and the author will try to write them all this month. Finished, thank you all friends for your attention.
1. Pay attention to details in online marketing
Internet marketing is a long-term work, and relevant details should be paid attention to in specific Internet promotion. Just like the forum promotion we often do, many people don't pay attention to details when doing it, especially when maintaining posts, which requires a large number of accounts. Some people's registration time and account look very close, so that netizens can know it at a glance. It's done by promotion. Also, in the Q&A promotion, each question is answered with the same answer, and the time is relatively close, which does not look particularly realistic. There is no problem with many Internet marketing methods in theory, but many problems will arise during execution, so there must be an execution team that pays attention to details.
2. Internet marketing must combine hard and soft
When online marketing is implemented in detail, most of the traffic to many corporate websites comes from online advertising, and some soft promotions also need to be carried out. Users can search for our bidding ads and see our natural rankings. If they can also see corporate promotion content in online community forums and blogs, we can achieve a full range of coverage for users. The author Yang Tao wanted to buy a software a while ago. There are a lot of this type of software. A friend who recommended the software said it was very good, but I had never seen its name on other platforms and did not buy it. Through soft and hard coverage on multiple platforms from multiple angles, users can quickly think of us when making their final choice.
3. There are not many online marketing methods
There are many online marketing methods now, but not all of them must be used. For many companies, dozens of methods cannot be used together, or they simply don’t have the energy to do it. When you start doing Internet marketing, you should choose a few that are more useful. Of course, you need to conduct statistical analysis of the effects after doing it. Choose the ones with good results and stick to them for a long time. In addition, each person can choose the Internet marketing method that he is better at according to his own specific situation, and it is easy to see the results. The author Yang Tao has a student who sells servers. He used four or five kinds of promotion methods for several months. The business volume increased rapidly, and he won large orders from several TV stations.
4. Internet marketing must be good at seeing the essence through phenomena
In online marketing, don’t just pay attention to some external content, but also discover some of the patterns. This requires being good at summarizing and analyzing specific Internet marketing. After tens of thousands of emails are sent out, it is necessary to summarize the rules of effective arrival, which mailboxes are easy to use, and what content is used to send spam that is not easy to identify. Most people just pay attention to Internet celebrities who are common in Internet event marketing. For those of us doing Internet marketing, we need to analyze their promotion process.
"Online Marketing Sun Tzu's Art of War" March Chapter, when doing Internet marketing, you must pay attention to the subtleties, the combination of hard and soft promotion, and choose the most effective methods and the methods you are good at. When doing Internet marketing specifically, you must Good at discovering and summarizing the rules inside.
Yang Tao, first published at http://blog.putui.com/archives/574
Thanks to Yang Tao for his contribution