In the nine chapters of "Online Marketing Sun Tzu's Art of War", when doing Internet marketing, different methods should be chosen according to different situations for promotion. The author Yang Tao believes that in the entire Internet marketing, coordination is needed to achieve the final victory.
1. Internet marketing should choose different methods according to different situations.
In Internet marketing, the effects of the chosen methods are often different due to the different companies and products being promoted. Different industries choose different promotion methods. Traditional production-oriented enterprises have good promotion effects on B2B information platforms, but the promotion effect on forums is not obvious. Nowadays, the more popular B2C enterprises commonly use CPS. If The effect is less obvious for traditional production-oriented enterprises. In addition, the goals of online marketing are different, so the methods used are also different. If you want to attract users quickly, it is more obvious to use an online database. If you want to increase the influence of the brand, the promotion effect through some online activities will be better.
2. Internet marketing must be integrated and coordinated
For an enterprise or website, online marketing is an overall matter. In the entire promotion, we must not only bring real and effective traffic, but also improve users’ trust in us, and have a large number of third-party platforms. Our information coverage and word-of-mouth influence. Let users not only understand us through a platform, but also feel the company's information in an all-round way. It is not only the cooperation of promotion but also the cooperation of personnel and departments, from pre-sales to post-sales, from low to high. Really feel the company's products and services.
3. Internet marketing should take advantage of opportunities to take the initiative
Internet marketing must make breakthroughs in its weakest areas. Internet marketing is a comprehensive link. From early promotion to website to the best deal, improvement must be made at every step. Choose opponents who are not strong in using Internet marketing. To carry out large-scale coverage, as long as we occupy the most advantageous position in the early stage, it will not be easy for our competitors to deal with us.
4. Internet marketing should improve team morale and focus on advantages
The progress of online marketing integration work requires the cooperation of the team, and the morale of members will also affect the effect of the entire online marketing. It is particularly important to motivate the morale of each member from the system. The effect can be achieved through quantity, traffic, Evaluate from multiple perspectives. In addition, in online marketing, it is not about having too many methods, but about being useful. Try to concentrate on your advantages and choose the most effective means.
In the nine chapters of "Online Marketing Sun Tzu's Art of War", we must take advantage of the opportunity to seize the opportunity, improve the morale of the team, and focus on the advantages for promotion. Yang Tao, the author of "Online Marketing Sun Tzu's Art of War", has written ten articles in 2010, and the remaining three articles will be completed this month. He also hopes to communicate with all Internet marketing colleagues.
Author: Yang Tao, personal webmaster in 2002, the original text was first published at http://blog.putui.com .
Thanks to Yang Tao for his contribution