Recently, I have heard from many friends that their website has been blocked by Baidu again, and they have been scolding Baidu for a long time. I wonder if it may be because their SEO optimization process does not comply with Baidu's ranking rules and algorithms in any way. The reason why Baidu often changes its algorithm is for better user experience, or there may really be something against our webmasters. But no matter what, as long as we do not violate the user experience and do not use excessive and informal methods to deliberately improve keyword rankings, I believe Baidu will not punish our website. "Eat a setback and gain wisdom." Think about it from another angle. The website being demolished by K is just a small setback given to us temporarily. We must experience this setback and then summarize the methods before we can develop other websites in the future. To prevent the website from being K-ed.
There are many factors that cause a website to be K, and even if the website only has one of these factors, it may be punished. Everyone knows that Baidu is "crazy" and K stands up mercilessly. A website with tens of thousands of pages can easily be plucked out overnight. Below I will list the reasons why several websites have been banned. Since I am not a worldly expert, I cannot give such a complete explanation. I also hope that experts who know more than me can leave comments to add.
1. Use a machine to brush external links
There are many so-called self-service website promotion tools on the Internet. The author has tried them, and the results are very fast and very good. The new online website can be included in the fastest half an hour. However, since most of the external links obtained by using this tool are spam external links, once Baidu discovers that there are a large number of such links on the website, unless the website itself has a very high weight, it will inevitably escape the K catastrophe.
2. Excessive traffic brushing
It is said that the website does not need to do SEO deliberately, as long as it can ensure a certain amount of traffic every day, the ranking will not be much worse. So many friends started using traffic brushing tools, which caused a sudden increase in website traffic in a short period of time. This method is similar to brushing external links. If you don’t grasp it well, you will still lose time and reduce the weight of the website. The author recommends that you use the method of brushing traffic with caution.
3. Frequently change the website title
The website title is the main reference for search engines to identify the main content of the web page. Frequent modifications will cause Baidu to reduce its trust in the website, which may cause it to stop updating snapshots. In serious cases, the home page of the website will be deleted or even included in the website. Of course, if it is a blog with a relatively high weight like this, it is not a big problem to change it once or twice. The website title should be modified when snapshot updates are frequent and the website weight is high.
4. Collect a large amount of content
In order to save time and effort, many friends use collectors to collect a large amount of content. It would be better if the content is not widely available on the Internet. If it is an article that has been reprinted by multiple sites and then published on their own website without any pseudo-original work, it may not matter in the short term. , there will definitely be problems over time.
5. Being implicated by other websites within the same server IP
If other websites within the same server IP of your website are punished by Baidu, then your website will also be innocently implicated. The author recommends that when purchasing a virtual host, try to use an independent IP space to avoid being affected by other websites.
6. The space is unstable and the network is too slow.
Baidu Spider is now becoming more and more user-friendly. For websites that cannot be opened for a long time, it is very likely that they will turn around and leave or even stop visiting the website. Moreover, Baidu currently responds very quickly. Once it finds a website that cannot be opened, it will immediately include it with K-light. It will not be released until half a month after the website is opened, and it will not be released for a year and a half.
7. Improper exchange of friendly links
Many friends pay more attention to friendly links when doing SEO. It’s no wonder. Who says friendly links are the most effective and fastest? However, many people are not able to clearly distinguish which friendly links help drive the website and which friendly links will drag down the website. If the linked website you exchange contains illegal information or contains sensitive words, search engines will severely crack down on it.
In addition, adding friendly links too frequently will make search engines think that the website is too dedicated to SEO, and it may also make search engines mistakenly think that these links are obtained by purchasing black links or linking to other people's websites.
The author believes that the main reason why many websites are K-listed is that they are too anxious about website rankings and make too many optimization measures in a short period of time. If it can continue, it is of course a good thing. Once such optimization efforts are stopped, you will soon suffer. Please remember Living in Baidu is not a vegetarian.
This article was originally created by the webmaster of http://www.fszihai.com// and was first published on the webmaster’s home. Please indicate the source of the article when reprinting it.
Thanks to Not a Clown for your contribution