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Before establishing a B2C mall, you must first analyze the mall's positioning. You must fully consider your own situation, position the mall based on your own, and determine what mall is suitable for opening. Only in this way can you achieve accurate marketing. The positioning of the mall is the first step to promote the mall, so it is very important. Let’s analyze how to position the mall.
Regarding the positioning of the mall, don’t always focus on what products to sell in the mall. That is, don’t look for products first and then customer groups. Instead, first identify the customer groups you will serve in the future, and then find the customers who can satisfy your needs. Products they need:
1. First of all, we must clearly define the target customers and what type of customer groups the mall serves. For example, the target customers are white-collar workers aged 20-35 who have the spending power and like to shop online, or new mothers who have just given birth to a baby, etc. Only by determining the customer base first can you successfully position the mall.
2. Think about the needs of target customers and consumers’ purchasing motivations. For example, busy office workers and white-collar workers buy cosmetics online every month for skin care. New mothers will worry about the cost of milk powder, and they are also more concerned about the quality of milk powder.
3. How does the mall serve target customers. For the white-collar office workers mentioned earlier, we can provide them with high-quality and affordable skin care products, and there are a variety of brands for them to choose from. And we can also provide high-quality and reliable milk powder for new mothers, and the price is much lower than on the market.
4. Search for shopping mall supply. Through the above three points of analysis, we have clarified the positioning of the mall and know what mall is suitable to open. The next step is to implement the mall operation, search for product sources and product pricing, etc. For example, when opening a cosmetics mall that caters to office workers and white-collar workers, you must first choose the brands and types of cosmetics, analyze which brands they like, and which products they use every month, such as facial cleanser, facial mask, and toner. It is a must; and then based on the analysis results, you can find suitable cosmetics sources. Of course, you must choose high-quality and low-priced ones, which specialize in providing cosmetics wholesale and online store consignment services.
In addition to these, there are many factors that need to be considered for mall positioning, and they must be considered comprehensively. For example, we need to consider the human, material and financial resources of the mall, etc. There are also some factors that are easily overlooked, such as the decoration of the mall and so on. Remember, don’t blindly follow the positioning of the mall, adapt to local conditions; don’t position it inaccurately and have complicated content. Website positioning is to determine the direction of the website. Wrong direction may incur huge costs, so you must analyze it carefully before opening a mall. Only by positioning the mall well can it realize its true value.
This article is provided by P8 Cosmetics Network http://www.p8hzp.com . Please keep the address for reprinting.
Thanks to P8 Cosmetics Network for your contribution