Mall websites pay great attention to the details of the site, such as logo adjustment. With the arrival of Valentine's Day, we can see that many gift website logos are also customized according to the theme of Valentine's Day. With the arrival of the Year of the Dragon in 2012, the logo of Zuipin Mall has also been customized. With a new look, "Xianglong Nafu" is added to the original logo, which can be said to increase the taste of the tea mall and bring different visual effects to users. After talking about the good side, of course, this website still has some shortcomings. A friend has done some detailed diagnosis on it in the past. Today, I also found three areas that may need improvement:
1. The phenomenon of "top-light and foot-heavy" appears
Judging from the ranking of keywords, the keyword rankings of many column pages of Zuipin Mall are still very good, and the number of external links released is also quite large. However, through long-term observation, it is found that the home page of the mall often has slow snapshot updates. It can be seen from the update of snapshots that the optimization of the homepage is lacking. Generally speaking, the homepage snapshots of websites with high weight are updated every year. Judging from the updates of articles on the homepage, in addition to the changes in the comments, the mall dynamics and drunkenness on the right are also updated. The product community sections are not updated.
The homepage of a website is where the weight gathers, and it is the place with the highest weight. Only by increasing the weight of the homepage can the overall weight of a website be improved. Personally, I think the homepage should be updated with articles for a long time, and special attention should be paid to the quality of the articles. In addition, , External link construction also needs to be carried out simultaneously. Judging from the changes in Baidu's related domains, the growth rate of external links on the homepage is still relatively slow. It is necessary to maintain the homepage of the website to achieve the maximum effect of the website.
2. Writing titles for homepage and column pages
The title of the homepage of Zuipin Mall is: Zuipin Mall - China's most professional and authentic online shopping mall for tea and tea sets: Tieguanyin, black tea, green tea, Dahongpao, Pu'er tea, tea sets - Zuipin Mall. The title also introduces tea and tea sets. Tea sets are also written very long and seem confusing. Some keywords actually appear in product categories, such as Tieguanyin, black tea, green tea, Dahongpao, Pu'er tea, and tea sets. These keywords are all in appears in the column, and some keyword column pages have good rankings. For example, the two keywords Dahongpao and Tea Set are ranked on the Baidu homepage, and the ranking page is not the homepage of the mall. Therefore, I personally feel that the title of the homepage should not be the column. The products of the page should be placed on it, and some products that summarize the website should be placed: such as tea, tea mall, etc.
Another thing is the title setting of the column page. The titles of most products are still OK, but I personally feel that there are a few columns that are not very well written, such as green tea, black tea, dark tea and other pages, which all include categories. The following tea products, such as the green tea website title is: Green Tea-West Lake Longjing__Biluochun_Huangshan Maofeng_Liu'an Guapian_Taiping Houkui-Zuipin Mall. In fact, these keywords have dedicated pages. Put these keywords If you write them all into this column, it will look unspecific and confusing; the correction method for the column page should be to write keywords related to the column page. For this, you can refer to the two pages of oolong tea and tea sets.
3. Processing of pages that do not participate in ranking
There will definitely be some pages on the mall website that are not useful for rankings, but they are useful for users. Therefore, we cannot delete these pages. We can only block these pages through robots. For example, the member-only page on the mall homepage is key. It doesn’t mean much in terms of word ranking, we should block it.
4. Management of Zuipin Community Forum
The community forum is an interactive platform where tea lovers post interactive articles. A well-optimized community can not only bring some traffic, but also retain some customers; and through the analysis of articles in Zuipin Community, many of them are Published by internal employees, and come here to optimize keywords, many of the articles published are of very poor quality. It can be seen from the number of visits that the weight of the Zuipin community is still very unsatisfactory; in SEO optimization, it is necessary to Maintain the community, post carefully, build weight, and then maintain the ranking of some keywords through the community, so the effect will be more ideal.
Through the diagnostic analysis of Zuipin Mall, four points need to be improved. Some improvements should be made step by step, such as the modification of the website title. If all are changed at the same time, the website may be affected. The improvement method can be, one week Or change it every half a month to ensure that the website will not have a big impact. The article was originally written by Zeng Yuwen (dongdaoruyao http://www.zuipin.cn/dongdaoruyao_1.html ). Please indicate the source of the article when reprinting it. Thank you everyone!
Editor in charge: Chen Long Author Zeng Yuwen’s personal space