Sina's "Weibo upgrade" the day before yesterday caused heated discussions, with many speculating whether there was "unauthorized content" on Weibo. Sina itself issued an official response today, saying that it was due to the number of users on Sina Weibo and the number of users per day. The number of Weibo posts increased sharply on the day, which caused the Weibo system to malfunction. This incident has made more people realize that more and more Weibo users have already become “Weibo addicts”.
The communication power of Weibo is beyond doubt. As for Sina, it was launched to the public on August 28, 2009, and 66 days later, its number of users exceeded 1 million. It only took 8 months for Sina to grow to 10 million users. According to data released by Sina, in the past two months, its Weibo users have increased by an average of 20 million per month, and now the number of users has exceeded the 50 million mark.
Judging from such amazing data, Weibo has undoubtedly been valued by Internet marketers and has become another new marketing tool that has replaced blogs. In addition to rankings and providing event prizes, what other marketing methods does Weibo currently have?
Micro-novel: Use forwarded replies to promote communication
Micro-Novel is a competition launched by Sina Weibo in October 2010. No matter the form or content, as long as it is condensed into a micro-novel within 140 words and shared on Weibo to explain feelings, life, etc., the prize is up to 300,000 yuan. As soon as the competition was launched, it attracted positive responses from numerous Weibo bloggers. The author searched for Weibo content on Weibo and entered the three words "micro-novel", and the number of search results was as high as more than 1.5 million. When I read the Weibo posts of fellow bloggers, I often find that many good micro-novels are retweeted on Weibo. Although these are not generally funny "danmei articles", but there are more profound novels that are forwarded more. On the current ranking board, the articles with the highest number of forwards are:
Well-Lee Li Wei: I came home in the middle of the night, opened the door, and found a pair of stranger's shoes on the floor. I walked around the house, but there was no one there! Looking back, the shoes were gone. Forward (27785)/Comment (32113)
Wei Duoqing: 10 years ago, he: I will never change. 6 years ago, he said: Wait until I get rich one day. 3 years ago, he: She and I only have a working relationship. 2 years ago, he: Sorry, my company needs a large investment. 1 year ago, he: Can you help me? I have nothing. Yesterday, she went to see him in prison. He was very sad: Just wait for me, I will marry you when I get out. She was silent: You already said it 15 years ago... forward (13360)/comment (1676)
These two short novels are currently ranked first and second in the rankings. Judging from the number of retweets and comments, it can be seen that there are many people following it. Because of this, a competition like this is a competition without too many restrictions and levels. Many bloggers can compete with it, as long as the content written can touch people's hearts and can be properly managed and reprinted at the beginning. , then, next, the blogger will automatically help you reprint it. And what will be the effect if the name of the micro-host is changed to your website? ! Another way is to pay attention to whether more celebrities have participated in such activities. If so, then you rush to be their sofa. If they have 10,000 reposts, it means another reply. Nine thousand nine hundred people can see your reply, and such a sofa reply requires more skills to achieve a higher advertising effect.
Channelization: Easier to rise at the grassroots level
The reason why celebrities can have many fans in a short period of time is because of their own popularity and the fact that Sina Weibo will introduce related celebrities that we follow when we open it, so the number of fans will naturally be very high. But as grassroots people, how can we get more people’s attention on our Weibo? Then it is to "channelize" your Weibo. How to "channelize" and why does it need to be done this way? In Weibo, there are so many Weibo users, and everyone hopes to get more attention. In addition to exchanging followers with relatives and friends, more people's attention goes to the celebrity area. So, if your Weibo does not write what I want to see, or it contains some boring trivial matters, no one will pay attention to your trivial matters. Therefore, if you want to get more people to pay attention to your Weibo, you need to focus on your own expertise and publish something that is beneficial to people, whether it is industry information, professional insights, entertainment and other content. The main reason is that it needs to be content that focuses on one industry or direction.
Taking the current Weibo rankings, the top ones on the grassroots list are "Selected Bad Jokes", "Veggieg", "Wonderful Quotations", "Constellation Love 001", "Weibo Funny Commission List", etc. The others are all "channels", and why is "veggieg" ranked at the front? The reason is that someone broke the news that this Weibo is Zhao Wei's vest. So it is not considered to be grassroots level. Generally speaking, the top few are all channels. Therefore, if Weibo wants people to pay attention to it, "channelization" is very important.
"Ninety-nine ways to promote your website" "Tell you how to promote your website"... There are countless articles like this on the Internet. But as netizens gradually become more immune to such methods, Many methods are ineffective. Now that more new Internet products are emerging, we need to discover new promotion platforms and new methods around us, which may achieve unexpected results.
Source of this article: School of E-Commerce http://edu.ok.net.cn/blog/?post=7 Please indicate the source when forwarding, thank you!
Thank you yunwei for your contribution