Website group, I think webmasters who are familiar with website promotion and optimization are all familiar with it. In the past two years, there have been many effective cases that have proven the promotion effect of site groups. Although it is said that Baidu has reduced the rights of site groups, it still does not affect the huge role of website promotion brought by site groups. In actual work, there has also been a brief study on the "station group" strategy. Let me share some thoughts with you.
What is the "station group" strategy?
The "site group" strategy of website promotion was first derived from the blog group promotion as a new way of corporate website promotion. The first definition: Build multiple websites and optimize multiple keywords related to the company's products to the homepage of the search engine, so that no matter what product-related keywords are searched, the company's website can appear on the homepage of the search engine, thus Improve the company's sales performance. The second definition: establishing multiple websites with high rankings for relevant keywords, thereby occupying a limited search result position, achieving full coverage and squeezing competitors. Many companies now use website groups to enhance corporate visibility and advertising coverage, thereby bringing more orders to corporate sales.
However, since the "station group" strategy has a tendency of malicious competition, search engines must crack down on this behavior to ensure the fairness of search results. In early 2011, Baidu's search ranking mechanism was adjusted, and many people in the website promotion circle were discussing whether Baidu had reduced the weight of the website group. However, search engines are programs after all and are not that intelligent. Therefore, Zhengren Network believes that as long as we pay attention to the quality and concealment of the website during the construction of the site group and website promotion. The effect of the station group strategy is still huge.
High-quality websites are the basis for promotion
I have always advocated the construction of high-quality websites, because the website is the basis for promotion and optimization. Many webmasters are constantly sending external links, but often ignore the quality of the website itself. Just imagine, if a low-quality website relies solely on a large number of external links or keyword stacking or other promotion methods, even if it achieves ranking results in the short term, once it is discovered by Baidu, it is reasonable to be K-listed and demoted. Therefore, high-quality website construction can make website promotion work more effective with half the effort.
Webmasters must not ignore that the purpose of search engines is to give users a better search experience, so high-quality websites have the conditions for search engines to give them higher weights. Whether it is a station group or other promotion methods. High-quality websites must be favored by Baidu.
Pay attention to the concealment of station groups
I won’t go into detail on this point. It has been mentioned in many articles. Let me summarize a few points:
1. Websites with the same IP address should not be connected to each other; it is best for websites in the site group to have different IP addresses;
2. The content of multiple websites in the site group should not be too similar, and should be unique but relevant;
3. Increase the external links of a single website so that the connections of the website group are submerged in a large number of connections and enhance the concealment.
Conclusion: Site groups have certain risks, so it is best not for non-professionals to carry out this kind of promotion. However, it is undeniable that the website group strategy has obvious effects on enterprises’ focused promotion of individual products.
This article is contributed by the webmaster of Zhengren Network ( http://www.zren.net )
Thank you Zhengren Network for your contribution