It can be said that what a garbage station is should have different definitions for different groups of people. For webmasters, the definition of garbage sites should be those that do not require too much technology and operational planning, lack high-quality original content, rely solely on search engines to obtain traffic, or achieve profits through advertising alliances without their own services and products. A single profitable website.
Many Taobao websites currently popular on the Internet meet the above points and can be called "junk Taobao websites". Many "Taobao" programs are openly sold or downloaded for free. The lowering of the threshold for website construction has given more people who want to start a business on the Internet the opportunity to become a webmaster. With a domain name, space, and a cms program, they can build a website. The same program, the same content, the same interface, more than tens of thousands of them suddenly appeared. For users, many professional Taobao websites are just garbage dumps. They are automatically updated through Taobao API and have no differentiated content.
At the beginning of the establishment of the Taobao Alliance, many webmasters made money relying on such spammy Taobao guest websites. However, as Baidu began to clean up Taobao guest websites on a large scale, the income of Taobao guest webmasters shrank. And the garbage station is a garbage station after all. If it works quickly, it will fail faster.
In view of this, grassroots webmasters now need to be mentally prepared for transformation and development when running junk-style Taobao sites. Preliminary considerations can be made from the following aspects:
1. Give up the mentality of one-time use of users and pay more attention to user experience.
This is especially true for many single-page promotion sites or store navigation sites. Relying on some explosive traffic revenue, if you only want to let spiders crawl and get traffic through search engines, you will ignore the user group. Then have you ever thought that although there are many IPs from search engines, the user experience is too poor. It is very likely that users will leave your website shortly after they click on it. They may not even care about the ads, let alone click on other pages. It's possible, the ratio between IP and PV is pitifully small, the money earned is small, users cannot be retained, let alone the website's return rate and collection rate. If your method of making money is at the expense of the search engine user experience, then you may go from heaven to hell at any time. Don't complain, you will have to admit defeat when the time comes.
2. Lead search engines and SEO, and insist on not falling behind.
Although running a garbage station does not take much energy, if you insist on updating and promoting it well, you will always make some money no matter how much or how little you make. But if you don't care for two or three days, your search engine rankings may drop, your traffic will decrease, and your money will continue to decrease. If SEO is not done well, there will be no traffic; if it is done too much, it may be blocked by Baidu. Furthermore, as long as you do two tasks well, even if you don't make any money, your domain name and site as a whole will still increase in value, and PR will still be there! There will always be some traces left on the Internet! After all, if you change the content, your website can be regarded as an old website, which is better than starting from scratch next time.
3. Grasp the trend of Internet segmentation and concentrate on making one type of product.
This is also my idea for the current site. Our website should grasp the trend of Internet segmentation, focus on one type or the same product, and make good use of the weight of the website, such as car decoration, or only children's cars. Seats, etc., can also help some big brands to do full-time promotion and introduction, etc. Only by focusing on professionalism can we do better and better, and slowly transition to transformation. After increasing the originality of the content, consider placing various advertisements. Not everyone has the ability and capital or is suitable to start an e-commerce industry website from the beginning, providing services and selling products. In the long run, we can also become Taobao customers for our own online stores and malls. By then, the Taobao alliance will no longer be our only profit point.
I hope this article can provide some dawn-like ideas for webmasters who are or are about to transform and develop Taobao customers, and work together!
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Thanks to shener04 for your contribution