For a website, the prerequisite for ranking is that the website is included. Maximize the number of included websites to ensure that more long-tail keywords may be ranked. Being included is the prerequisite for ranking. It is understandable to see that many people spend too much time on ranking, but it is more important to lay the foundation of "included volume". Now let’s briefly introduce how to increase the number of included items.
Generally speaking, search engines will give a website a rating based on its overall performance and a quota for the number of inclusions. From this perspective, the number of included websites is not unlimited, but currently, there is no way to detect how many specific websites will be capped. What is certain is that the higher the weight of the website, the better the overall performance. Regarding the inclusion of web pages, everyone has known methods such as original content and daily updates. Here are some optimizations of content structure in a pure sense.
We know that for a website, it is very important to maximize the link index. Some people call it internal links. Many times, a website has tens of thousands or even hundreds of thousands of pages. At this time, if the structure is unreasonable If you control it, there may be a large number of pages that cannot be crawled. We cannot decide whether to include it or not, but if the crawling is not smooth, there is no doubt that it will not be included.
First of all, the website map should be as detailed as possible. If possible, the major categories, subcategories and each topic page should be listed in detail. Of course, if possible, a separate index page can be made to list all articles on the website. It may be divided into many pages, but it is very useful. If it is basically updated regularly, this page can greatly facilitate spider crawling and crawling. Creating this index page is only the first step. Next, you need to add a link to the site map at the bottom of the website. This link must be on the home page, column page, and content page to ensure that the map can be accessed from every page. Each page can also be accessed from the map.
Furthermore, when optimizing the tag page, let’s not talk about the high weight of the tag itself, because many times the tag page can get a good ranking due to its high keyword density. In addition to this function, tagging internal pages is also for search engine spiders to crawl. There should be an area behind each article to place tags, and the number displayed on the tag collection page itself should be as large as possible, with the number set to be larger to ensure that no crawling is missed. Note that it is a tag collection page, which is the page where all the tags of the website are gathered together. After doing this, you should also place a link at the bottom of each page pointing to the tag collection page. It is up to you to decide what text to use.
Another very important thing to note in page optimization is that many people place related content, popular content and latest content in the sidebar or bottom of the content page. Let’s talk about some similar aspects here. For the latest content, just call the latest content of the column where the page is located. Some people like to call the latest content of the entire site. This is unnecessary, because this will cause the latest content of each page to be the same, wasting link index resources. Secondly, if the popular information is called by clicking, it only needs to be set as the popular information of a single column. The principle is the same as above. Making the difference as much as possible is so that spiders can crawl more pages.
When recommending content, it is recommended to place pages that need to be ranked. If these contents may bring more conversion rates or have higher search volume, they can be recommended. As for the scope of use, it can be a single column or the entire site. Specifically, The situation is determined based on individual needs. It is recommended to call the entire site for related content, because if you call it based on keywords, the content of the same column is limited, and some related content may be missed, resulting in only a few related content being called.
What is emphasized here is how Wu Lu needs to join the random list, because the purpose of the random list is to have different random lists on each page. In this way, when a large number of pages appear with more than N random lists, theoretically speaking , each page has pages that become a random list of calls to other pages, and will appear several times. If your pages are limited, you don’t have to put the others, but you must put the random list. Its significance is not just as simple as increasing PV as many people say. It can even connect the entire website randomly on one network, just like the vast sea, allowing the search engine fish to swim happily. In this article, we emphasize opening up various index channels to maximize the smooth crawling of spiders, and then crawl and include them. In fact, when it comes to content pages, being able to do these things can basically ensure that every page can be crawled and will not be missed.
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