In response to the title, this article first discusses the future way out for SEO. For now, everyone who works on the Internet will eventually understand SEO and apply it to SEO. As a small field of Internet marketing, because its simple technical threshold is not very high, most people can learn it. So in the end, SEO will become a required course for webmasters just like using CMS to build websites. As for when it will be completely popular, it depends on the development speed of the domestic Internet, but there is no doubt that this is only a matter of time.
Another point is that due to the continuous changes in mainstream search engines, such as Baidu's open platform, or the personalized search that is most frustrating to SEOers, they will be obstacles to the development of SEO in the future. For example, if personalized search is fully enabled, after the user logs in to his account, or has been using a certain computer, then the several websites he has clicked on the search results will always be ranked at the top, and other websites will always be ranked at the top no matter what kind of search results are used. There is no way to rank at the forefront even with optimization methods. Because at this time, the ranking of search engines has transitioned from the algorithm of the search itself to the active selection of users. Only websites that users think are good and those that are more in line with the user experience are likely to be ranked at the top. At this time, most of the previous SEO methods have expired. Just imagine that at this time, those of us who are engaged in SEO are bound to study new optimization methods. Everything will slowly change. If SEO cannot be fully popularized by every practitioner before this change, how sad it will be.
Even before personalized search, we have seen that Baidu continues to adjust its ranking mechanism, and it is already difficult to obtain rankings. In addition, when SEO becomes more and more popular, everyone's competition becomes more intense, and the entire environment has begun to heat up. These are not the most troublesome things. The key is that there are a lot of bids for keywords with relatively commercial value. As a result, the website that has been optimized so hard will not be able to bring in traffic even if it ranks first, let alone Said there was a deal. Therefore, transactional search will basically lose the possibility of SEO in the future. We believe that only long-tail keywords will be effective in SEO in the future.
Specifically, the ultimate goal of all websites is to make money, whether it is an e-commerce website or an information website that places advertisements for others. Then during the search process, those frequently appearing bidding rankings will be a natural barrier for us to optimize keywords, leaving us powerless. Only those long-tail keywords with relatively low traffic have not been discovered by merchants or are disdainful to use. These keywords This is where seo will be able to exert its strength in the future. Of course, a large number of long-tail words actually bring considerable traffic.
These are not SEO pessimistic arguments, but are based on objective facts. So now we have to be at the forefront of search engines, so that before the search engines are revised, we can use seo to build a brand website, and ultimately no longer rely too much on search engines. I think this is the ultimate way out. From using search engines (seo) to finally no longer relying too much on search engines (brand sites), this process is the future of seo. In this process, some teamwork is often required, because sometimes one person cannot do something, but a group of people can do a lot. Teams are always the best choice for growth and development.
Based on this, Lao Gao decided to select some people to popularize SEO. For these people, we will use long-term cooperation and technical support to let a group of people stay together and grow together. Some people may think that this kind of free popularization of SEO will have an impact on those profitable SEO training institutions. I think there will be some. But in fact, our partners are selective and not all comers are rejected, so the number will maintain a certain rhythm and will not have much impact on them. Moreover, the popularization of SEO is the general trend. Instead of artificially controlling its popularization speed, it is better to speed up and perhaps take the initiative. Although this process may offend some people in the industry, in the long run, everyone will benefit, and this is enough.
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