The reason why I wrote this article is because I mainly work on corporate websites, so I have many webmasters or boss friends of corporate websites. Their common feature is that they know very little about the Internet. It can be said that even Mao Zedong You can't tell, they don't know how to promote their website at all, this is one of them. Secondly, I have been hanging out with chinaz a lot recently, and I have seen many friends writing articles about SEO. Some friends even say that SEO is almost omnipotent. I think this is misleading everyone and deliberately beautifies SEO. So, as a company, In terms of website, how can we better promote our website? I think we should start from the following points.
First, if the company's customer base is domestic, Baidu should be the first choice for website promotion; of course, if it wants to develop overseas markets, that is, foreign trade business, Google should be the first choice for website promotion. Why do you say this? Because the effect of Baidu promotion or Google promotion is immediate. The purpose of a company's website is not only to establish its own online brand image, online product display, etc., but also to sell its products as quickly as possible. Only when an enterprise makes money can it develop better. This is incomparable to SEO, because it does not take a day or two for SEO to push keywords to the homepage. Sometimes it takes 3 months or even longer. During this period, if the website cannot be converted into sales, it will not only be a blow The enthusiasm of enterprises to conduct online business will also hinder the development of enterprises.
Some people may say that the consumption of Baidu or Google is very powerful. I also know this. I think the reason for the high consumption is that the keywords are not found well. When choosing keywords, you can avoid the high consumption ones. Keywords, it is better to use: friends who are engaged in steel pipes, you can choose words such as A335P91 alloy pipe, A335P11 alloy pipe, A335P11 alloy pipe, A335P12 alloy pipe, etc., so as to avoid high-priced words such as alloy pipe and seamless pipe; on the other hand, there is also a certain Some unscrupulous agents maliciously click on customers' keywords. Here, I also advise those unscrupulous agents not to do things that are unworthy of Baidu and customers just for a small profit. You will destroy Baidu's jobs, and in turn, , Baidu will also destroy your jobs! Baidu is also constantly changing its own algorithm. Pure collection sites were K or lowered in the Baidu algorithm this time. This is an example. Because of the existence of these sites, the user's experience of Baidu has been reduced.
Second, after doing a good job in Baidu or Google promotion, you should consider website optimization, that is, SEO. In fact, according to my experience over the past month or so, website optimization is not a difficult task. The key is to persist and proceed step by step, and not to become fat in one bite. The purpose of website optimization at this time is to consolidate the effect of Baidu promotion or Google promotion. As mentioned in the first article, high-priced words are deliberately avoided in order to save money. The purpose of website optimization is these high-priced words, because of other rankings promoted by Baidu or Google, and long-term persistence and long-term gradual updating of your website. , Manage your own website. It is not a difficult problem to improve the natural ranking of these high-priced words, which are words with relatively high SEO difficulty, on Baidu or Google. I won’t go into details about how to update and manage your website step by step if you insist on it. I have written articles about this, which you can find on chianz.
The third is to extensively expand your network connections. I remember someone once said something like this, which probably means it depends on how well you hang out, the key is who you hang out with. I think this sentence makes sense. For example, if you are the owner or webmaster of a steel pipe company and hang out with our website developers all day long, how can you sell steel pipes? Nowadays, most people who do online business transfer goods to each other, and there are many handbag companies. If the corporate webmaster knows a lot of such people, he will hire a lot of salesmen invisibly. If he doesn't have it there, then the first thing he thinks of is definitely you.
So how do you expand your online connections? I think it is nothing more than posting information on relevant industry portals, posting in relevant industry forums and leaving your company website URL as a signature, posting information on QQ groups, Wangwang groups, etc., that is, in customers’ eyes. You should appear wherever you may appear.
Of course, in addition to this, if the corporate webmaster or boss has time and a certain amount of writing skills, he can use a blog to promote his website.
The above are some of my views on corporate website promotion. Please correct me.
Original article: Liaocheng Zhengze Digital Network Studio ( www.68xxw.com ). Please indicate the source when reprinting.
Thanks to lczzq for your contribution