Weibo is booming now. Various portals have launched their own Weibo services. Among them, Sina is the leader in Weibo promotion. Not to be outdone, various websites have tried their best to develop Weibo services and attract user. It can be said that it is very powerful. Users have also registered on Weibo. The Weibo registered by celebrities has a demonstration effect because they are opinion leaders.
This year can be regarded as the first year of Weibo. Although before the establishment of portal Weibo, there were independent Weibo sites such as Fanfou, Jiwai, and Digu. However, on the one hand, their influence was small; There is no strong financial resources for promotion, so Weibo is tepid. Since Sina has made efforts to promote Weibo, (you can see Sina's promotion by searching for words such as Weibo and Twitter). The influence of Weibo is like boiling water, the temperature keeps rising and gradually reaches boiling point. (The weather is cold, so if you say something warm, it will make you warmer)
I personally researched Weibo and summarized a few points to discuss with everyone. I hope you will correct me if I am wrong.
Highly educated users account for the majority, and women account for a larger proportion.
At present, the users of Weibo are mainly young people with higher education. Most of them come from portal websites, introductions from friends or are influenced by friends and celebrities. People with higher education like to share their moods, updates, feelings, etc. Weibo's simplicity and convenience meet this requirement. I think the reason why the proportion of women is higher is that women are naturally nagging and like to gossip, which has a lot to do with it. High-quality users undoubtedly provide a very good foundation for marketing. In the eyes of marketers, these are gold mines.
The number of Weibo users on mobile phones may exceed that of PC users
At present, most of the registration and publishing of Weibo come from PC. However, because of the convenience of Weibo operation and the simplicity of the content, it can be more convenient to publish and spread through mobile platforms and be viewed by more people. With the rapid development of wireless With the development of the Internet, more people will definitely use their mobile phones to follow Weibo. Nowadays, it has become a new fashion to use a mobile phone to post and read Weibo. The number of mobile phone users will definitely exceed the number of PC users. Then the user base of Weibo will be so huge. It is simply surprising and exciting. It will also excite Internet marketers, because the huge user base is A gold mine.
Search engines rarely crawl
At present, search engines rarely crawl Weibo. In the future, search engines will definitely crawl more Weibo content. The characteristics of Weibo are that it is more original, has a large amount of information, and is short. At present, most people understand Weibo information and basically obtain it through the Weibo platform of their respective websites, and rarely through search engines. However, Weibo’s activity, rich content, and high user attention Due to other reasons, search engines have to pay attention to Weibo. In the future, the number of included Weibo will definitely increase greatly. Currently, it is basically blank, and it has marketing value, so whoever masters the optimization, marketing skills, and According to the rules, whoever discovers a new gold mine is equivalent to discovering a new gold mine.
Finally, Google's $4 billion acquisition of Twitter, which was reported some time ago, was rejected and was even considered an "insult" to Twitter. This proves that the potential of Weibo is still huge. Friends who are interested in Weibo marketing should act quickly!
The above are some of my immature views. I hope you seniors can correct me. If you have any opinions, please feel free to share them. This article is from http://www.sh99.cc/ . You are welcome to reprint it. Please indicate the source.
Thanks for the contribution that is no longer out of date