It’s been a long time since I’ve written an article in A5. It’s been so long that I’ve forgotten how long it’s been. Today I’m inspired. By the way, I’d like to share with you tips on website promotion. Many people can’t just do SEO when promoting their website, QQ forum promotion and the like. This method has been criticized by everyone, so I won’t talk about it today. I will talk about a promotion method that I personally think is more practical and easier to occupy users. This method is very helpful in promoting the website brand and retaining users. , especially some e-commerce websites and blog-type websites, an indispensable method is-email subscription.
Email subscription, probably very few webmasters will use this, because this effect is not fast, not as fast as SEO to browse, and the operation also requires certain skills, but if you use this skill well, it will be very helpful in attracting customers and improving the stickiness of the website. help.
Okay, without further ado, let’s see how to operate.
Let’s talk about email subscription first. Needless to say about blogging, I believe many webmasters have also used it. Let’s talk about dede, the most commonly used system. I think dede is pretty good. After all, I have been playing it for three or four years. I often take orders, so dede is the one I am most familiar with. There is something in the module management in dede that you may have overlooked. This is a built-in module only available in version 5.6, which is the email subscription module. You can familiarize yourself with it. Usage: After installation, the next step is to place it in a prominent position for customers to subscribe.
The key to email subscription is persistence. As long as there are customers subscribing to your content, you'd better send out one issue of content every week to attract users to browse your website. However, it is recommended not to send too much but to be precise, because people are disgusted with receiving it. Spam, so if your content is good and published once a week, then these customers will become your loyal users. I have a friend whose blog has been K-ed several times and has not yet regained its weight, but his blog’s The traffic has been stable because he likes to use email subscriptions to promote the website.
So how do you get users to subscribe to your content? My friend is very good at this. He writes an attractive article (in his words, it becomes a marketing letter). The content is probably like this, which is to organize There are many resources, and the writing is very attractive. Of course, these things are free, but when he wrote, he turned these free resources into things worth tens of thousands. As long as users subscribe to these resources, they can get these resources. , so many people subscribe to his blog. Over a long period of time, these people who subscribe to his emails have become his loyal users, and they will visit his blog every time. In this way, these loyal users, you become a potential user of your product. , if you sell to such users, the transaction rate will be very high. He calls this method to capture potential.
Email subscription is more suitable for e-commerce websites. For webmasters like us who are information sites, this may not be very effective because there is less traffic, but this traffic is relatively precious, so I use the next method---sending mass emails. Everyone is familiar with sending mass emails, but I think what everyone sends in bulk is spam, which is of no use to users. I suggest that you should not send spam content, but should sort out some good content and send it to users. I have a little trick to share with you. Share it.
My website is a high school education website. Some high school videos are relatively popular, but these videos are scattered, so I organized them myself, put them on the website, and then started posting in some larger forums. Of course Instead of sending links directly, I sent tempting posts, such as title: Anyone who wants videos of famous teachers in high school subjects, please come in. Content: Since the forum cannot post external links, leave your email address and I will send it to you later. Just such a simple post, the number of replies is no less than 100, post to a few more forums, then sort out these mailboxes, and then send things to them. What are the benefits of doing this? Some webmasters said, isn't it very troublesome? ? It’s better to just search for the email address and send it. Let me ask: Are any of the addresses you search for valid? As long as it is the email address left by the user, then the user very much hopes that you will send him something, no matter what you send in the future. He will also thank you very much, so he is your loyal user.
Just keep sorting out user mailboxes like this. You can also go to Baidu Tieba to find similar posts or posts with QQ accounts. You sort them out and send things to these users in the future. If you accumulate them, the traffic will naturally come...
That’s all I have to say today. I don’t dare to call myself a veteran. I am at most a new webmaster, so please forgive me if the content is not well written. Please indicate the source when reprinting from my website www.ixuela.com .
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