In the Internet era, there are many websites. Sometimes we are asked questions such as "How does XXX website look like?" "How is the design of XXX website?" When it comes to website evaluation, it usually refers to product-level websites. If the model is very new, it will take some time to understand it. Therefore, many people ask, "What if you only look at it from the UI/UE perspective?" First of all, we have to reach a consensus that all the bells and whistles are serving the function. If satisfying the function is a problem, there is no need to talk about other things. Whether it is your own site, other people's sites, sites you are interested in, sites you are not interested in, sites you have seen, sites you have not seen, etc., the same method can be used for evaluation.
Sun Qiang explains step by step with examples, please pay attention to the order.
1. How to make a judgment without sufficient application experience?
Initial impressions:
1. Is there a feeling of light-heartedness? Any element may catch the user, and they will be preconceptions.
2. Can we find out as soon as possible what kind of services the website provides and whether registration is necessary?
Information visualization:
1. A good page is like a cocktail, with a sense of layering, and the effect can be seen from far and near, rather than a lump of paste.
2. Is the presentation balanced? Connections may also be established between irrelevant elements. This is where many sources of disharmony lie.
3. Try to perceive the depth from a pure UI perspective. Does the overall atmosphere match the concepts you already understand? For example, is it lively enough and tasteful?
4. Can you identify the website through the module? Can you recognize the website without looking at the logo? Check the relevance of the content + interface.
Navigation system:
1. How many levels deeper into the page do you know your position?
2. After walking around for a few times, have you gotten lost?
2. Assuming you have a preliminary understanding of the product, how can you try it functionally?
Functional structure:
1. Is the main logic clear? Is the idea smooth and other customary issues?
2. How much can it meet your needs? It is just a measure of the maturity of the product, but it is not the key to whether it is good or bad.
3. How many innovations are there? If you surprise yourself, write them all down.
Design details:
1. Interaction design, select the main business processes for testing, mainly to see whether the logic is confusing.
2. Visual design, not only graphics, but character effects also need to be considered, and it also belongs to the category of in-depth information visualization.
3. Information design, does the content have vitality? Emotion is equivalent to a catalyst.
Client technology:
1. Interaction fluency. A large number of Ajax technology applications will affect efficiency.
2. Search engine optimization work can be done with the help of Alexa and Google.
3. For code quality, just look at a few representative pages.
3. How would you evaluate it from a competitor’s perspective?
Product Tracking:
1. Update rhythm. The development direction and some good ideas may be exposed during the revision.
2. The important thing about the solution is not perfection, but unity, so that the system can form a barrier.
Data mining:
1. Identify the user groups, segment them from an operational perspective, lock in their respective characteristic values, and provide a correctable reference basis.
2. Pay attention to user loyalty. Dissatisfaction means seeking change.
3. User activity level and active tendency are also important data worthy of reference.
The above three parts of the explanation actually coincide with the three-layer structure of instinct, behavior, and reflection that users understand, and they can quickly evaluate a website.
This article comes from: Sun Qiang Internet Promotion, http://www.sunqiang.org.cn QQ: 252412520