Tomorrow is January 15, 2011, the first anniversary of my green soft article planning station. Writing down my experience of running a soft article site and soft articles over the past year is entirely my personal opinion:
What is a soft article? I believe that the vast majority of webmasters think that soft articles are “soft articles” that are hidden and hidden. In fact, we have all been “soft articles”. Among the client cases I have contacted this year, the client's favorite is the "hard advertising soft article" that boasts and touts. Of course, a good "soft article" can be reprinted countless times, but such soft articles are rare and hard to find. Naked promotion advertisers find "a good deal."
How to write soft articles? Everyone has his own writing style, and the articles he writes are also different. I won’t go into too much introduction here, but soft articles have a distinctive feature-the integration of promotion and marketing, which requires soft articles to be written The author has some understanding of the product and users. For many "universal soft article writers", they can only apply fixed writing templates. For example, on the Taobao forum, all kinds of soft articles are paid attention to every day. After reading too much, they become numb. Regardless of the product, the writing techniques for soft articles are similar, so that many readers now know what to do next after reading the front content of the article! In fact, I suggest that webmasters or Taobao store owners pay someone to write soft articles instead of writing their own with care. The popular understanding of operational experience is writing diaries and blogging. Everyone has the desire to understand other people's privacy. I believe that the soft articles accumulated every day will definitely pay off.
What kind of soft articles can be actively spread? For example, Zhang San helps Baidu Robin Li write a Baidu article about SEO. If the signature is Robin Li, it will definitely be reprinted countless times. If it is Zhang San, how many reprints can it get? Even this article The manuscript was written by Zhang San! In addition to the reputation of the writer, a soft article that can be reprinted also includes whether the written content can meet the needs of readers. This is why I often see articles about Mou Changqing on A5. Many people click to read them, and the articles are reprinted a lot. Each article about Mou Changqing is an advertorial about Mou Changqing (Note: I am not Mou Changqing’s supporter, nor do I know him personally. Mou Changqing, I just admire Mou Changqing for his persistence in writing soft articles for promotion for many years).
Analysis of the effect of soft articles? The main role of soft articles is to use soft articles for online promotion, online marketing, keyword or website optimization. 1. Let’s first talk about keyword optimization or website optimization of soft articles. Maybe many SEOERs are still a little unfamiliar with soft article optimization. For example: you can search the keyword “soft articles” on Baidu and you will find that the information on “soft articles” on Baidu’s homepage is basically news. Soft articles on the website, but all soft article websites have been ranked after the second page. My green soft article planning has also been wandering on the second and third pages, and I have hardly found any soft article websites that have entered the Baidu homepage! Build a website with the help of soft articles Optimization, all SEOERs know what is going on. The popular understanding is to leave an external link! I won’t say more. 2. Let’s talk about the online promotion of soft articles. Online promotion is very abstract. It is a process. You can use your soft article planning skills to do online promotion. When one day you find that your soft article online promotion has not been given to you or your client’s website. When it brings traffic or performance improvement, you will feel that everything is just a cloud! Even if you can argue that you are doing online brand promotion, small and medium-sized websites can only continue to do soft article promotion if they are profitable. 3. Finally, let’s talk about the marketing of soft articles. Internet marketing is very specific. It wants results. You can find that the soft articles in A5 basically leave external links. I hope everyone can check out “my” website, whether it is to improve the website. The traffic is still accidental inquiries from potential customers. At least you feel that you have not wasted your efforts in writing soft articles in A5. The effect of soft article marketing is the embodiment of the value of soft articles.
The release of soft articles on portal websites involves too many industry rules. Without in-depth analysis, I will only give a brief explanation: 1. It is possible for soft articles on portal websites to have external links or even hyperlinks. 2. Publish soft articles with or without publicity. Articles without publicity may not necessarily not be included in Baidu but the chance is smaller. 3. Portals are not necessarily news sources. 4. Articles that are news sources can be included immediately and rank well even if they are reprinted in large quantities. 5. Don’t expect that soft articles published on portal websites will bring you immediate returns!
This article is submitted by the webmaster of Fuzhou SEO__ Green Soft Article Planning http://www.ruanwena.com/ !
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