Website optimizers rarely analyze traffic and conversion rates. Generally, website optimizers focus on keywords reaching a specified ranking at a specified time. Therefore, most of the website optimizers at this stage spend their energy on external links. On the basis of building, updating content, and finding search engine loopholes, few website optimizers pay attention to user experience, what kind of articles users like to post, and how to write articles that can bring traffic. Here, the author does not talk about the writing method of the article, but talks about the author's judgment on keyword optimization time and keyword selection skills based on his own optimization experience.
1. Keyword optimization time
Easy keyword optimization time is about 7-15 days; medium keyword optimization time is about 1.5-2 months; difficult keyword optimization time is about 3 months. If the keyword still cannot be optimized after 3 months, there is no need to accept it. Yes, according to the author’s contact with customers, the maximum period of time that customers can accept for optimization is 3 months. If it exceeds 3 months, it is recommended to brand the website.
Some websites have a very good foundation, so some simple and medium-difficulty keywords will have good rankings within 7 days after the title is modified. Most of these websites have excellent external links, with the number being more than 5,000, so , for estimating the optimization time of a website, checking the external links of the website is the first thing a website optimizer does.
2. Keyword selection
For keywords in the industry, it is recommended to choose them according to the situation. For example, if you want to optimize the word hotel, it is better to add the place name in front, so that customers can find the target keywords more accurately, which will help improve the conversion rate of the website. For optimizers, don’t blindly follow customers and put forward optimization suggestions in a timely manner to gain the trust of customers; on the other hand, the optimization of industry keywords requires more energy and human support. However, the optimization of such keywords The conversion rate is extremely pessimistic. Therefore, creating the conversion rate value of keywords is an optimization method that optimizers urgently need to master.
Regarding the selection of keywords, when I was recruiting at the company, I asked the interviewer this question: Can any keyword be optimized to the homepage of the search engine? The interviewer replied that he could only optimize keywords within Baidu Index 500. On Baidu homepage. This person has just graduated from Wu Wei's training class and has a very poor foundation. After the interview, I couldn’t understand why Wuwei stipulated that only keywords with a Baidu index of 500 should be optimized. After thinking about it again and again, I finally understood that for students who have no SEO experience and practice, optimizing keywords with a keyword index of less than 500 is more important. Helps increase students' confidence. This is just the author's conjecture about Wu Wei and needs to be verified, but from another aspect it can be seen that choosing keywords within your own ability to optimize will not break the trust of customers and is safer.
Can all keywords be optimized to the search engine homepage? In theory, this is the case. However, my principle is not to accept keywords such as pornography, gambling, and drugs. This is my basic requirement for myself in the website optimization industry; Keywords with a Baidu index of more than 10,000 will not be accepted in principle; keywords that occupy the homepage of search engines for portal sites and government sites in search engines will also not be accepted.
When website optimizers do website optimization, they must do it according to their actual abilities. For some website optimizers who want to develop in the optimization industry for a long time, it is particularly important to grasp the bottom line of website optimization. This article is original from Sunroom_Broken Bridge Aluminum Doors and Windows http://ww.bjoycy.com , first published in A5, please indicate the source when reprinting.
Editor-in-Chief: Promote the personal space of the author Ming Liu