Many B2C webmasters tend to care about website traffic and user conversion rate. As long as the website has a good conversion rate and good sales, they think that online marketing is relatively successful. Few webmasters constantly conduct experiments to compare effects, and few webmasters pay attention to the concept and application of subsequent sales. This article mainly analyzes four aspects of subsequent sales, hoping to make webmaster friends understand its importance.
Subsequent sales are a way for merchants to use some strategies and techniques to attract users to continue purchasing other products after the customer purchases the product for the first time. The obvious feature of follow-up sales is low cost, which is the best way to effectively increase profits. Subsequent sales can be completed on one website or on different websites of the same merchant; they can be products of the same category or other unrelated products.
First, the cost of first-time trust is the highest: Whether in reality or on the Internet, the cost for merchants to acquire a new customer is the highest. If you want to gain users' trust in you, you must reassure them in every detail. If a user makes their first purchase on your website, it means that their psychological defenses have been dismantled and they have already trusted you. Brands and websites, it would be relatively easy to sell more other products to him. For example, a bank may need a budget of several hundred yuan to acquire a new customer. The cost of acquiring users for some popular keywords can reach thousands or even tens of thousands of yuan. So, therein lies the value of subsequent sales.
Second, do it even if you are losing money: You may feel confused, why do you still do business that is losing money? In fact, the loss mentioned here is just a figurative concept. This means that in order to acquire new customers, you have to do it even if you don’t make money or lose money for the first time, because after a customer becomes your loyal user, data shows that he will continue to shop on your website for an average of three years. Therefore, you just don't make money the first time, but not only do you make money later, but you also make higher profits than the first time when the price was higher. Therefore, losing money is not scary, but losing users is what is scary.
Third, remember to keep in touch with customers: Many webmasters may also ignore this point. Users will leave after purchasing the product. The webmaster does not know who purchased such products, let alone their contact information. , so many connections with customers are impossible to talk about. Although your website may not have developed new products or added new features, don't forget about your customers. Try to find ways to retain customers' contact information or emails on the website, and send greetings and feedback to users during holidays or inadvertently. In the long run, users will not forget your website. When they want a product or service, the first thing that comes to their mind is you. Or when you develop a new product, you only need to send a group email to let a large number of high-quality target customers know, and the cost is almost zero. This in itself saves you a lot of publicity costs.
There are other aspects of follow-up sales strategies. This article just shares some basic knowledge with you based on my own experience. There are follow-up sales strategies on many excellent websites, and there are many other more efficient methods that are suitable for everyone, so I hope everyone Also communicate more and make progress together. That’s it for today’s article. I hope friends who read this article will leave a concept of follow-up sales in their minds, which will be helpful to their own online marketing in the future.
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