It has been almost four years since I joined the ranks of webmasters without knowing it. I started from a person who didn’t know anything, and I have been looking for relevant articles every day to learn about SEO and website optimization. Anyone who has been a webmaster must know the hardships involved. I stay in front of the computer for at least 15 hours every day. Today I saw a post on the forum about whether external links can stabilize the ranking. I have a special feeling, so I wrote this article about my own opinions. Everyone who does SEO optimization knows how important external links are in improving and stabilizing rankings. The same external links can improve and stabilize the website ranking, but they can also make the ranking unstable or decline. Then we need to do relevant operations when using external links to stabilize website rankings. Under normal circumstances, long-term stable and high-quality external links can definitely stabilize website rankings, but now most webmasters mainly focus on forum blogs to create external links. , and these external links are difficult to maintain stability, so we often see webmasters complain that their website rankings fluctuate up and down, and are always unstable. Today I will talk about how to use external links to stabilize website rankings.
As we all know, webmasters’ favorite places to build external links are websites with high weight and fast inclusion. Baidu-related products such as Baidu Encyclopedia, Zhizhi, Space, and Experience have always been webmasters’ favorite external link building platforms, but these Although the platform obtains the highest quality external links, it is also the most difficult to publish. Take Baidu Zhizhi as an example. Most webmasters want to add some high-quality external links to their websites through Baidu Zhizhi. However, because of its strict review, many webmasters have forgotten about it. If you want to stabilize the website ranking through external links, you can challenge the construction of this aspect, because the harder it is to obtain links, the higher their value. We all know this as SEOs. If you can achieve a link that others cannot achieve, it may be difficult for it to surpass you. Similarly, it is not easy for us to obtain difficult links, but once we get the hard work, we have to do a lot less work than our competitors.
In website optimization, webmasters spend more time on building external links, and increase the ranking weight of the website by adding a large number of external links to the website. Of course, the role of external links can be divided into ordinary and quality. , relatively speaking, ordinary external links are actually external links with low correlation. After all, everyone knows that the role of external links is divided according to the level of relevance and weight, and we will pay special attention to external links when doing external links. Relevance to the website. For example, if the type of website you build is movie-related, then you will naturally choose movie-related forums for external link building or choose peer websites when exchanging friendly links. The purpose of this is to make the external links relevant to the website. . Of course, in the eyes of search engines, highly relevant external links play a huge role in improving rankings and weights. And if you have ever exchanged friendly links, you should know that the requirements for finding friendly links will include the sentence "relevant". Type of website exchange", which shows how much relevance plays a role in website ranking.
According to the optimization suggestions in the Baidu Optimization Guide, there are clear tips for the construction of external links. The sources of links need to be extensive, and this is also for the sake of our website optimization. For example, most of your website's external links come from the same forum. If your account on this forum is blocked or the other party's forum goes bankrupt, then all the external links you have made on it will be invalid. Links, and when the search engine is updated again, all these external links will be deleted. At that time, the website's external links will decrease rapidly, which is very detrimental to the website ranking. Therefore, the author suggests that when webmasters use external links to stabilize rankings, they need to pay attention to the breadth of link sources and not limit all external link sources to one forum. Webmasters must know that too single a source of external links is detrimental to SEO optimization is also not conducive to the long-term ranking of the website, and external links are channels for spiders to crawl. If these channels are blocked, spiders will not be able to crawl into the website to grab content. In this way, website snapshots will not be updated, and even more There is no need to talk about stable rankings and the like. Therefore, when using external links to stabilize rankings, you need to pay attention to the breadth of link sources. Don't tie all the website's external links to a tree.
According to the author's observation, the link form that many webmasters use when building external links is mainly the homepage. Whether it is personalized tags in forums or promotional links in soft articles, they are all in the form of homepage domain names. In fact, using such a single link form is not the best for stabilizing website rankings, and it is not conducive to improving the weight and ranking of the internal pages of the website. After all, the link forms used are all homepages, and search engines also focus all their weight on them. Home page, which results in good keyword rankings on the home page, but few internal pages have rankings. The most basic point is that using a single link form is very detrimental to optimizing long-tail keywords. Therefore, the author recommends that webmasters When building external links, don’t just choose the URL of the homepage as the pointing page. You should try to diversify the link forms, such as using the URLs of the column page, content page and the homepage in turn, so that the weight of the homepage will not be generated. Very high, while the weight of other pages is almost zero. This is not beneficial to the stability of the website ranking.
All in all, during the operation of stable ranking through external links, the webmaster should understand what can be done and what needs to be improved. Especially when it comes to the use of link forms, we should try our best to avoid all external links pointing to the homepage. Instead, we need to diversify the pointing pages of the links, just like the pointing pages of internal links, and the pointing pages of external links. Diversified methods can point to relevant pages according to different promotional content. This is the technique to maximize the effect of external links. That’s all for this article. It is exclusively provided by www.taob178.com Taobao Specials. It is first published in A5. Please indicate the reprint, thank you!
Editor in charge: Yang Yang author’s personal space living for SEO