After 3 months of website optimization, through the placement of titles, keywords, optimization of internal and external links, and adjustments to the website structure and directory, we can generally achieve the keyword ranking on the home page. However, after the ranking is improved, it often fluctuates, such as wandering between the first page and the second page, or it remains in the top 20 and cannot be ranked. So what are the main factors that affect keyword rankings?
1. The instability of external links. After the ranking of our website improved, we only focused on the ranking and ignored the maintenance of external links. External links are mainly obtained through the following channels:
1.1. Forum account maintenance is not enough. Many of our webmasters get external links through forum posts and replies. However, when the forum account is blocked, all external links are lost. Or, many people reply to the post spam, or reply to some rogue or illegal posts. When the post is deleted, the external link will be gone. Moreover, if our posts are not maintained after being published, they will be replaced by a large number of new posts and sink to the bottom of the forum. In this way, search engines will delete the posts that have been included, and our external links will also be lost. . Therefore, when posting external links, you cannot use forum group posting tools or top posting machines, and do not reply to spamming and rogue posts. We must regularly maintain our posts to avoid being deleted by search engines.
1.2. The loss of external links caused by the blog being blocked. Our free blogs, such as Sina Blog, Baidu Space, etc., will not attract the attention of administrators in the early stage, so there is no problem in sending links. After our website has a ranking, many webmasters will ignore the maintenance of the blog, the update frequency will be low, the quality of the articles will become worse, the links will become more and more, and the relevance of the links will also be low. This will directly lead to the blog account being blocked. Once the blog is blocked, all our articles will be gone and all links will be lost, which will also have a great impact on the ranking of the website. Therefore, the blog must be maintained and updated, and one article only needs to have a link.
1.3. The loss of purchase links and the sequelae of black hat methods. In order to quickly improve rankings, some SEO optimizers will buy links or optimize through some black hat methods. The quality of purchased links decreases as the website's export links continue to increase. If we do not add other high-weight external links, the ranking will definitely drop. Black hat optimization itself is a means of cheating, and sooner or later you will be demoted. Therefore, SEO must not buy links and black hat cheating.
1.4. Friendly links and involvement with websites with the same IP address. If the website with friendly links is K and demoted, it will directly affect the ranking of our website. Therefore, it is essential to check friendly links every day, and we must develop such a good habit. In addition, if the website with the same IP address as our website is blocked, it will also have an impact on us. If there is a big change in the ranking, we must also check the situation of the website with the same IP address. If it is confirmed that the website with the same IP address is involved, we must quickly Change to a new IP address.
2. Server instability. Search engine spiders simulate user behavior. If search engine spiders come to our website and cannot crawl the content, the search engine will reduce the credibility of the website, which will cause our website to be demoted and may even be demoted. All the optimization we did in the previous three months would be in vain, and our website would be K directly. Therefore, we must insist on monitoring ISS logs every day. If we find a large number of 505, 503 and other status codes, it means there is a problem with our server. We must ask the space provider to restore the server within 24 hours; if it cannot be restored within 24 hours, We need to use spare space to reduce search engine penalties on the website.
3. The frequency of updates within the site changes. Many webmasters and SEO optimizers breathed a sigh of relief after seeing their rankings rise, and paid less attention to updates. They lowered the frequency of website updates. It used to be updated every day, but now it is updated every two or three days. The decrease in update frequency itself will affect the weight value of the website. Another point is, extreme updates. Some webmasters will increase the frequency of website updates when they see that snapshots are regressed or updates are slow. It used to be that one article was updated a day, but now ten articles were updated every day. However, after a period of time, it became unsustainable and the website would be affected even more. Therefore, a stable and regular update frequency is very important for maintaining website rankings.
4. Website revision and changes within the site. The website must not be revised in the early and middle stages of website optimization (especially between the 3rd and 6th months), otherwise it will have catastrophic effects. Large-scale changes within the site will also have a serious impact on keyword rankings, and only fine-tuning and local modifications can be made.
In short, website SEO optimization can be divided into four sentences: a stable server is a prerequisite, the stable increase of external links cannot be less, the frequency of website updates is regular, and the internal content of the website cannot be changed significantly.
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