It has been exactly five years since I came into contact with the website making industry during the Spring Festival of 2006. The young boy who used website making as a pastime on campus has now begun to take on the important responsibilities of life. In these five years, In the experience of building a website, I have accumulated various experiences through various big and small things. I have also moved from the initial ignorance and love to the stage of continuous summary and reflection.
With the help of A5, a good webmaster platform, I not only learned all kinds of knowledge and experience in website building, but also constantly saw various fresh experiences shared by webmasters, which helped me a lot. Today, I would like to share with you, especially the webmasters who have just started their website, some of my experiences and thoughts on how to deal with the relationship between users and search engines in the past few years. I hope it can be helpful to everyone’s website development. Benefits.
Some webmasters believe in the supremacy of search engines and center everything around search engines because they want to get more traffic from there and then convert these traffic into cash income. However, some webmasters believe that the ultimate goal of building a website is to realize the value of the website through a stable user group, which includes the "fame" and "profit" of the website. Therefore, search engines cannot be regarded too much as the highest guide. , but should consider the needs and interests of users at all times, and make how to attract and retain users the first priority.
At different times when I was building a website, I supported both of these views and used them to guide my website building process. However, the longer I got, the more experience I gained in building a website, and I found that both views are common. Its biases are not comprehensive, so it is necessary to analyze it more objectively and in conjunction with specific situations to find a positioning that is suitable for the actual situation of your own website, so as to better handle the relationship between users and search engines.
1. When should search engines be regarded as first and users second?
Like many webmasters, I was quickly attracted by the concept of SEO during the initial learning process of building a website. After all, who doesn’t want to gain profits from building a website as quickly as possible. So when I was building a website, I regarded search engines as my "parents" and devoted myself to learning all kinds of knowledge about search engine optimization for use in website building. Then I can imagine that I built many websites called "garbage dumps". , such websites have a lot of content that is pieced together. Some of the content adds or deletes many places in the original text in order to pursue a pseudo-original effect, making a good article no longer readable smoothly. This puts aside the needs of many users, because at that time I What is needed is more inclusion and ranking by search engines, which will bring more traffic. We use pop-up ads from various advertising alliances and rich media ads to monetize the traffic and achieve good results. At that time, I felt that I was building a website. The theory of looking at users’ faces is ridiculous.
However, this kind of website building is correct, and it is indeed a shortcut for many webmasters to make money from website building. However, it is inevitable that when Baidu cracks down on over-optimized websites, this model is most likely to be hit, leading to a reduction in rights and inclusion. Then the traffic plummeted, which is why I later changed my philosophy. The traffic of the website that was originally booming became terrible due to Baidu's intervention and heavy fines, so I had to give up this "way to make money." However, this also shows that the model of making money through traffic does need to put search engines first. After all, what you are pursuing at this time is more traffic, but at the same time, you must continue to improve your SEO skills. When faced with the possibility of search engines When punished, you can make timely adjustments to save the punished website, so it is necessary to continuously learn search engine optimization.
2. When to put users first and search engines second?
After being punished by Baidu and having my website demoted, which resulted in a plummeting traffic flow and being unable to continue building the website according to the original model, I began to think about how to make the website less "extreme" and make the profit model of the website more stable. At this time, I tried to guide the website with the concept of users first. At the same time, I could not ignore search engines, but combined the two. While paying more attention to attracting and retaining users, I also needed to do a moderate job in search engine optimization. Work. In the subsequent website building, I put the quality of the content first. I was building a website in a professional field, so I adhered to the principle of quality first in the organization of content, and organized the best content collected very well. Okay, let users easily find the content they need in various related columns.
At the same time, internal links between various contents in each column are done, which not only facilitates users to view relevant content, but also achieves the effect of optimizing internal links, which is very helpful for search engine inclusion. At the same time, a forum has been set up on the basis of the website to communicate and share learning experiences, so that netizens can upload and share materials themselves. This greatly facilitates the interaction between netizens and makes the website more three-dimensional and easier to attract. and retain users. In addition, the excellent content of the forum is pushed to the homepage of the website, forming a portal plus BBS model. Using the optimization experience accumulated in the past, the weight and inclusion of the website and forum are steadily increased, which plays a role in subsequent traffic brought from search engines. Quite a help.
Sufficient loyal users have become the cornerstone of more than half of the website's stable traffic, making the traffic brought by search engines a way to continuously bring in new users. In this way, the traffic of the website and forums increases steadily and rapidly, and the related benefits also increase. "A rising tide lifts all boats." This model of handling the relationship between users and search engines has given me a sweet experience, ensuring that the website no longer relies on the favor of search engines as it did before, and is no longer as fragile as before, so I still stick to this model. .
Therefore, from my personal experience and experience, the relationship between users and search engines must be based on the positioning of your own website development model. If you simply think about making money from the traffic brought by search engines, and If you are sufficiently confident about the impact of being punished by search engines, then there is nothing wrong with putting search engines first, and you can do it boldly. However, for many webmasters who do not have strong SEO skills, the model of putting users first while taking into account search engine optimization is more reliable and easier to achieve good results. I hope everyone can make a positioning based on their actual situation, constantly summarize during the process of building a website, and find their own way to make money.
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Author Feng Yu’s personal space