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Yesterday's article "Sharing Basic Knowledge on Domain Name Registration (1)" shared with you some basic knowledge about registering domain names. Today, following the previous article, I also write down the remaining points that need attention for the reference of webmasters.
Sixth, domain name registration should consider brand factors: Many webmasters will unconsciously incorporate keywords when registering domain names. This is a good idea. After all, domain names containing keywords look more professional and are suitable for most applications. Condition. But if the company or webmaster has more ambitious goals, it may be better to build the domain name as a brand. At this time, do not include keywords, whether they are English words or pinyin. It is up to you to create some names that are easy to remember and not difficult to pronounce. In reality, the corporate names of many big brands have little to do with their own products, such as Kodak, McDonald's, Sony, Coca-Cola, Nike, etc. On the Internet, the domain names of many large Internet companies such as Google, Yahoo, Baidu, eBay, etc. are not related to their own products or services. Therefore, you must plan well in the early stage of registration and register an appropriate domain name based on your future development goals.
Seventh, register as early as possible and do not change: Once you have clearly considered your target positioning, register the domain name immediately. Although website construction may take a while, you must register the domain name after you have thought about it, otherwise you will regret it if it is registered by others. In time. When the domain name is registered and the website construction is successfully launched, all future marketing strategies, brand promotion, website positioning, etc. will be based on the domain name. Therefore, do not change the domain name once it is determined. Maybe you will find a better domain name in the future. , but please don't change it. For search engines and users, changing the domain name will basically do more harm than good. If you really don’t want to use it, you can change it to a new domain name and start over. In addition, if you change the domain name due to cheating, it is recommended to find out the reason first. If you change the domain name without knowing why you were punished, the new domain name may also be punished. But if the domain name must be changed because the company's overall strategy has been adjusted, then this situation is another matter.
Eighth, Chinese website situation: Currently there are three main forms: general website address, network real name and Chinese domain name. The general URL and network real-name implementation methods are almost the same, but the management organizations are different. These two domain names require users to install browser plug-ins. When entering Chinese in the address bar, they will be taken to the relevant website. Chinese domain names are completely different. Now Chinese domain names include incomplete Chinese domain names and complete Chinese domain names. Such as Chinese.com and Chinese. The company represents both respectively. Chinese domain names do not require the installation of plug-ins, nor do they require special support from the domain name server, so the popularity is better. General URLs and network real names that can only be accessed by installing plug-ins are not conducive to future online marketing because few people install such plug-ins. Furthermore, some anti-virus software will treat such plug-ins as rogue software. Therefore, if you want to choose a Chinese website, it is better to use a Chinese domain name as much as possible.
The above three points can be used as a reference for many novice webmasters. Together with the five points mentioned in the previous article, I believe it can give everyone a rough understanding of the basic knowledge of domain name registration. The last thing to note is that when registering a domain name, you must make sure that it is under your own name and that you have full control. Some domain name registrars register the domain name under their own name, which will have a great impact on the future development of the website.
Okay, that’s it for this article. You are welcome to contact me. This article comes from Shenzhen Website Construction, URL: http://www.zijiren.net . Reprinting is also welcome. Please keep the link for reprinting. Thank you!
Thanks to Shenzhen Website Construction for your contribution