This article is the second part of how to improve Google rankings. The previous part mentioned five points that need to be paid attention to. Now let’s discuss other aspects.
Sixth, use the <h1> tag appropriately
Everyone knows that the <h1> tag plays a certain role in search engine inclusion. But don't abuse it. What is advocated here is proper application, and you can choose to use different title tags according to the importance of the web page content. Because if it is used too much, it will be over-optimized, and the final result will be that the site will be K. Generally speaking, the most important content is surrounded. The larger the number, the smaller the relative importance.
Seventh, image optimization
I don’t want to be too verbose here as an online earner. To put it simply, optimizing the images on the page means adding appropriate Alt descriptions to each image, including image links. What needs to be noted here is to try to use some common image formats.
Eighth, anchor text
Anyone who builds a website should know what anchor text is and the role of anchor text. So I will briefly talk about a few points that need to be paid attention to when applying anchor text.
1. Can be distinguished from other text by color and thickness
2. Anchor text should use descriptive text. Do not use anchor text such as "Click here" or text that has nothing to do with the content of the page.
3. Finally, pay attention to the internal links of the website.
9. Application of robots files
The robots.txt file is actually a search engine protocol. This document tells the search engine spiders what content can be crawled and what cannot. However, robots are just a protocol after all, and not all search engines will comply. Therefore, it is not enough to protect the sensitive information of your own site with the robots.txt file. I would like to remind beginners that when exchanging links with each other, they must pay attention to the way the other party's tags are written. If the other party fills in the nofollow attribute in the tag, then the connection will not be recognized by Google. Xiangfan Software Company, this means that the Page Rank of the parent page will not be passed to this link. In addition, for blogs, it is necessary to add nofollow to the message area, which can prevent spam messages to a certain extent. For general websites, nofollow also plays a role in the PR transmission of internal links. Add nofollow to those "contact our company" and "feedback".
Website optimization is just a means to make a good website, not the ultimate goal. Therefore, beginners are reminded not to just think about optimization. It would be a pity if the optimization is excessive and leads to K. Therefore, we must use the correct channels to optimize and promote our site, and build the site honestly.
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