Yesterday Sesame wrote about SEO optimization from the shallower to the deeper (1). If you are interested, you can start reading from the first article.
After a website determines the domain name and keywords, the next step is to set the content of the website. Generally, there is a saying in the industry that originality is king, which means that the content should be original. To some extent, this is true. But originality here does not mean exclusive publication, because search engines will judge whether it is original based on weight, release time and other conditions.
For example, if you and Sohu publish an article at the same time, and your weight is not as high as Sohu's, then Sohu is the original. And if you publish earlier than Sohu, but search engine spiders don’t come to you, then Sohu is also original. This determines the one-sidedness of originality, which is why large portals can continue to repost content from other websites without affecting their own weight.
For a new website that has just started, on the one hand, it is necessary to write some original content, and on the other hand, it is necessary to pay attention to the relatively stable update time, which will be beneficial to search engine crawling. It is important to avoid reprinting content multiple times, because publishing such content in large quantities The content is likely to be judged as a collection site.
In addition to the absolute originality of the content, the second step is the quantity of content. If there is only one sentence of content, then to search engines, it is just a duplicate page. Generally, it must be at least 30% different from your other article pages before it will be judged as one piece of content. If the number of words is too small, not only will it not increase the inclusion of your website, but such a large amount of repeated content will be judged as cheating by search engines, and a large number of your external links will be deleted and the weight will be reduced.
If the content is relatively large, such as 1000-2000 words, the content can be divided into sections. The basis for segmentation is the above one, if the difference exceeds 30%, segment appropriately. The purpose of segmentation is to increase original pages so that searches can include more high-quality pages without wasting content.
General web programs have a paging function. Appropriate segmentation is also helpful for visitors to browse the content, and it also has considerable benefits in terms of user experience.
Another important point is that the content must be relevant to the website. For some important content, it is best to do it involving the keywords of the website. The main source of traffic for large portals is long-tail keywords, so we use long-tail keywords in some high-quality content, which is the fundamental source of traffic. Frequently publishing content that introduces your website, or introduces the industry of your website, is conducive to the positioning of the website, and has certain benefits in SEO.
Update regularly. Don’t update 10 chapters today and none tomorrow. It is usually accurate to every day or even every hour. There must be a specific number for how many chapters to update every day. For example, if you update 10 chapters every day, you must stick to it. Of course, you can gradually increase the number of updates in the future. If you try too much, you will lose. Don't update too frequently.
Haha, Sesame wrote this first. To summarize, today I mainly write about the originality of the content, update frequency, and relevant content. Haha, please support me. On my website, Hakecun Advertising Task Network ( www.hakecun.com ), you can post clickable ads on it, and let many people help you click on the ads on the website, and earn money from the advertising alliance. The effect is great, and the reputation is great!
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