As mentioned in the previous article, Baixing.com borrowed Ganji.com’s advertisements to register traffic on “Kanlu.com” and used the opportunity to promote Baixing.com. It easily obtained traffic of hundreds of thousands of IPs at a cost of less than a hundred yuan. . This is a typical case of seizing social hot events and leveraging them. Now Lu Songsong will talk about how to seize hot social events from a personal perspective.
Taking advantage of the situation to promote the website is to use hot topics and focus events to make the website famous. Only when the event is sensational can it attract major media to report on each other. From this perspective, Baixing.com has indeed practiced this principle very well and made enough money. caught the attention of IT professionals.
First: Spot the hot events
In fact, there will be hot topics in a very small field, but there are not many examples of breaking news in subdivided fields, such as independent blogs and SEO. Because these fields do not have much intersection with our daily work and life, I have collected some hot topics The event questionnaire shows which events are likely to become hot events: 1: Hot people or events; 2. Criticism of revealing reports; 3. Background analysis of social phenomena; 4. Life service articles.
Second: Find a suitable promotion location
The content of the soft article must be consistent with the content of the published website, because only in this way can it receive more attention. The more people follow, the more obvious the promotion effect of soft articles will be, and the chance of reprinting will be greater.
For example, webmasters and website technology articles can be published on webmaster websites, webmaster websites, and website building China. Generally, after I publish articles on these platforms, I will immediately add my articles to website directories, such as Leshou Network Favorites, Sina Weibo, diglog, feeerbook, and other web2.0 website sharing websites.
Reflections on hot event promotion
Although hot promotion can get a lot of traffic in a short period of time, because there are so many people doing it, it is easier for people with resources to do it.
Someone once said: We can compare every corporate promotion to scattered pearls, and the consistent action simulation to a string of pearls. Without the thread of the chain, even if the pearls are shining, they can only be scattered on the beach. First of all, in reality, many webmasters, including me, only know how to look for pearls all day long, but do not know how to string them together. They do not operate from a long-term perspective, just to get the traffic surge of two days a day. and ignored subsequent operations.
Author: Lu Songsong
Article source: http://www.lusongsong.com/reed/288.html