What is SEO optimization for? There is no doubt that it is to improve the ranking of the website. But what is the purpose of improving website ranking? The answer is yes, increase website traffic, thereby promoting the realization of the ultimate goal. Although the content of some websites is frequently updated and the optimization is relatively good, the traffic always seems to be stuck in a bottleneck. How to solve such a problem? Binary believes that it is easier to break through traffic bottlenecks by using hot events to import traffic.
1: Find hot events
The first thing we need to do is to find hot events with news sources, but how to find them? Many people say, wouldn’t it be enough to be one of the top three events on Baidu’s search rankings? If you do it well, tens of thousands of traffic a day will not be a problem. But the author does not agree with doing too popular hot events. If one word can bring tens of thousands of traffic to your website, then your website is not far away from being blocked. This is not an alarmist statement. SEOers also know this truth. How to find hot events? Mainly grasp the following two points for screening:
A: Industry topic screening
The first thing to do when screening hot events is to choose the right direction. Some webmasters only look at its popularity, and then process or create articles, ignoring the relevance to their website. First of all, if a large number of such articles appear on the website, it will inevitably reduce the core theme of the website over time. The final result is that search engines do not know your development direction and cannot give you sufficient positioning on keywords. Although it temporarily gained some traffic, if it loses the supplement of "hot events", the traffic will decline day by day and it will be unable to retain users. Looking back, many of its keywords may have disappeared. Therefore, the choice of keywords must be consistent with the development field of your own website. Choosing the right hot events that are suitable for your own field will make it easier to enhance the industry value of the website's field.
B: Avoid side topics
Hot events are good, but improper selection can also bring disaster to the website. Don't think that it doesn't matter after it is published on other websites, you can just rewrite it and publish it. Some websites can comment on some "celebrities" or events, etc., and that has its merits. However, as a grassroots webmaster, if you choose not to be careful, you are more likely to be "blocked" by search engines. This is not alarmist, in fact there are many similar examples. For example: military hot spots are prone to "political topics". "Pornographic photos" often involve sexual topics. Wait, for small and medium-sized webmasters, it is better not to choose the same transgender topic. Although moderately hyped topics can easily bring traffic, not everyone can bear it. Don't expect the Internet to be absolutely fair. Spending huge sums of money will only result in relative fairness.
2: How to write hot events
How to write about hot events well is the key to the success of an article. To choose a hot event, do we just have to create a pseudo-original version of the event, or add our own ideas to create an adaptation? What the author wants to say is that when using hot spots, you need to make careful choices. The keyword is too hot, and it would be a problem for an ordinary website to put it on the homepage. But even if you do it, the potential it brings will end up being blocked. Webmasters should not expect that one keyword can serve the website and bring tens of thousands of traffic. Even if hot events generate traffic, they should follow the "long tail" choice and still adopt the strategy of controlling traffic based on quantity as needed. Therefore, after selecting hot events, we should make them long-tail when we start writing. Long-tail keywords and titles. For example, the keyword "I paid a bribe", which has reached 200,000 in Baidu's search rankings today, extends to: "I paid a bribe." Can "exposing" it from India to China give a boost to the anti-corruption campaign? " Grasping hot events is nothing more than quantifying this keyword. And its title is also closely related to the specific content of the word "I paid a bribe". Before this incident, I think few people used such keywords. ? In fact, there are many hot events on the Internet, and it is not necessary to select some content from the Baidu rankings. For example, the word "e-commerce circle" does not appear in the Baidu search rankings recently, but if this word is included, it can be done first. If it reaches the first place, why is it not the source of traffic caused by a hot event in a short period of time? But even if the recent word "KK103 e-commerce circle" is optimized, the main keyword "e-commerce circle" driven by the optimization will be the first. "The ranking will definitely not be low. Without giving a transitional explanation, why the author mentioned KK103 is known to many SEOers.
All in all, Binary Network and Beijing SEO ( www.seostudy.org ) believe that making good use of hot events is a way to break through traffic and rankings. But if used improperly, it can be counterproductive. However, this will not be a problem as long as you are not very greedy. You will never be able to become a fat man in one bite. Breaking through the development bottleneck and moving steadily is the long-term strategy for website development!
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