Today is the last day of the 2009 college entrance examination. The annual college entrance examination not only affects the future and destiny of millions of candidates, but also affects the hearts of their parents. Often the most anxious person at this time is not the candidates, but their parents. In order for their children to get good grades in the exam, parents do everything possible to provide logistical support and provide candidates with a comfortable and relaxed pre-exam environment. Therefore, the business of "college entrance examination room" is extremely hot every year, and major hotels also take the opportunity to promote it. There are discounts on hourly rooms for college entrance examination breaks, and candidates are provided with college entrance examination nutrition packages for free with their admission tickets. In short, all publicity is in the name of college entrance examination. . "It's hard to find a room" has become a common phenomenon when booking college entrance examination rest rooms, so online booking has become an important way to grab a room. According to search data from 701, the largest online yellow page in China, in the week before the college entrance examination, the cumulative frequency of free Internet phone calls in hotels in cities such as Beijing, Shanghai, Guangzhou and Shenzhen doubled, and the number of reservations also increased significantly.
The catering and accommodation industry has seen huge business opportunities from the college entrance examination. Similarly, all kinds of popular information closely related to people's lives contain unlimited business opportunities. How to find profit points has become an important task for related industries. In recent years, the Internet has developed rapidly, and the development of classified information websites has also reached a new level. 2009 was an important turning point in the development of classified information websites. Under the influence of the economic crisis, companies have reduced their spending on promotion and marketing. Internet paid promotion methods such as advertising, Baidu bidding rankings, which were relatively popular in the past, have gradually lost the trust of merchants due to price issues. Classified information websites promote merchants in the form of special pages by purchasing keywords by region, and are favored by many small and medium-sized merchants. How to seize the opportunity and quickly occupy the market has become a top priority for classified information networks, especially local classified information websites.
The popularity of online booking of "college entrance examination rooms" is a very good promotion opportunity for comprehensive classified information networks and professional hotel reservation networks. Webmaster network admin5.com Yangyang believes that the most important thing in promoting classified information network is to combine online and offline. Let’s talk about how to use “college entrance examination room” booking for promotion online and offline.
1. Online promotion:
1. Keywords. SEO is also a way of promotion. If you search for the keyword "gaokao hotel reservation" on Baidu, you will find that many hotel reservation websites and travel information websites are using this keyword in the search results on the first page. The search volume for related keywords in the early stage of the college entrance examination is amazing. If you can use keywords for popular information, it will bring a lot of traffic to the website.
2. Local forum promotion. You can go to some relevant local forums to publish relevant information and advertisements. For example: "A certain examination room is close to a hotel and there is a 20% discount on online bookings." This kind of advertising should not be excessive to avoid offending others.
3. Promote it in a conspicuous place on the website. You can place promotional advertisements or publish relevant information in the most frequently viewed locations on the homepage. For example: Publish the distribution map and online reservation of hotels in local examination centers on the homepage, and provide a map search method which is more convenient and attracts users.
4. Can cooperate with local hotels. Provide services such as discounts and free lunch.
5. Cooperate with other websites. Because not only your website is taking the opportunity to promote, but also by cooperating with other websites and exchanging friendly links, you can add more external links.
2. Offline promotion
1. Advertising in public places. Such as advertising on bus stops, bus bodies and interiors, subway stations, trash can advertising plaques, etc.
2. Carry out public welfare activities for publicity. For example, on the eve of the college entrance examination, we go to some schools and advertise to popularize students' health knowledge during the college entrance examination or how to relieve psychological stress during the college entrance examination, and take this opportunity to distribute some leaflets and promotional websites with college entrance examination room reservation information.
3. Partner with local media. The propaganda power of local media is huge. Local classified information networks should actively cooperate with local media such as newspapers, radio and television stations, and local magazines. The effect of promotion in major media during the college entrance examination is better than any soft article on the Internet.
The above is just a brief list of some online and offline promotion methods using the "College Entrance Examination Room" as an example. These methods are also applicable to other popular information. Of course, this kind of promotion is not limited to hotel reservations. For example, house rental second-hand house transactions can be promoted using information on rising or falling house prices; recruitment information can be cooperated with major local job fairs and government public welfare job fairs; car transactions can be used Large-scale auto shows are held for publicity; bus inquiries can publish local bus schedule changes and the opening of new buses for publicity. In short, classified information websites should grasp all hot information related to the industry, combine online and offline, and carry out promotion and marketing in a timely manner.