There is a big difference between doing Internet in China and doing Internet abroad: in China you have to think about your profit model from the beginning and whether there is a "money path". In this way, your investors will consider whether there is enough return on their investment in you. In foreign countries, most Internet companies first build the website itself and gather popularity before considering profits. In this way, world-class websites like Facebook have been created, while many Chinese websites have been just admiring themselves.
Although many Internet companies in China initially had such big-picture and ideal ideas. But I unknowingly gave up on the initial overall situation. There are many reasons, which I won’t go into details here today.
Despite this, today I still have to talk about a website like Douban Community, which can be said to be a unique website in China. I see more and more websites imitating Douban’s style: simple and elegant. Although Douban itself imitates others, there is no doubt that Douban is the most user-friendly in China.
【What a refreshing little girl】
I have always liked Douban, and I also think it is a website with a lot of potential for making money. Some simple thoughts are just after I started the community. They may not be mature yet, but they are just suggestions. Everyone is welcome to contribute! Let’s discuss~~~
Compared with ordinary communities, Douban is already a relatively mature community with relatively good performance: self-generated content; good communication and interaction atmosphere; emotional connection between people; and valuable comments. Generally, a good community has the first three points, but Douban is different. It has the fourth point, which is very rare and valuable. It is because of this that Douban can make the community valuable (books, movies, music). Its current revenue source is a large part: sharing with third parties.
1. Develop life channels:
Maybe I am a lifestyle, leisure and entertainment website, so I first had this idea. To be honest, I am very jealous of Douban, especially their new small sites and coupons, because I found many unique, petty bourgeoisie and niche shops. They all have their own promotions on Douban, especially some performing arts bars, art centers, etc.
Therefore, to expand into offline living communities and open up more commercial space, in fact, the current small sites, coupons (already charging) and the certification of Douban offline physical stores are attempts, but I think we should be more bold. We found that Douban is only limited to promotion within its website, and we have not seen it promoting their small site and coupons elsewhere.
Douban has formed powerful groups and small sites based on these interest groups. I even think it is possible to open a group buying based on this. This group buying does not require deliberate recruitment and investment of a lot of manpower and material resources. There are ready-made group buying templates (Taobao phpwind community e-commerce), and Douban only needs to cooperate. , and then can cooperate with the following independent advertising system to allow merchants to automatically set up group purchases.
2. Online advertising:
There are not many at the moment, but Douban can actually do a lot more based on books, movies, and music. On the one hand, Douban can become an authoritative reference and serve other platforms, or it can produce its own products and become a manufacturer. specific:
A. Develop industry standards and formulate a set of industry standards based on Douban users in books, movies, and music.
B. Cooperate with other organizations for promotion, or even do personalized promotion with precise matching words
C. Online book and video download charging service
D. Add a self-service advertising system to allow some businesses and units to promote themselves
3. E-commerce (some groups and small sites already have such needs)
Community e-commerce has its core competitiveness: the opinions of community friends provide a basis for purchase; segmented group needs, different interest groups form different purchasing needs; it has a user base and high viscosity.
A: Direct sales platform, establish your own one-stop sales platform for books, movies, music
B: Second-hand goods trading platform (you can really have this on Douban)
4. Charge for virtual items or use virtual items to charge (QQ)
In fact, Xiaodou, I currently think of it more as a gift mechanism that imitates Facebook: sharing.
5. Mobile Internet (based on Douban community’s user-centered content data and user data mining)
A: LBS + Douban coupons (physical stores) / movie theaters / books / music can do this kind of attention and check-in, provide each store with actual discounts and value, and enjoy these contents anytime and anywhere.
B: Mobile e-commerce (books, movies, music)
C: These can also provide APIs to provide interactive support for the community.
6. Marriage and dating (dating for the purpose of marriage)
In fact, Douban has accidentally formed many couples, but because there is no third-party supervision, all the current dating sites on Douban seem a bit chaotic. Even if it is permitted by domestic laws, it would be fine to make a boyfriend (girlfriend) rental app similar to that used abroad.
If Douban does such a thing, it will not only standardize the current chaotic situation of dating and dating on Douban, but also improve the overall user quality of Douban to another level.
7. Establish Douban instant messaging platform
The current API platform cannot provide sufficient platform support to third-party application developers, making it impossible for some applications, especially those that emphasize interactive functions, to be placed on the platform, which directly affects Douban's user growth goals and profit expectations. The instant messaging platform supports interactive games and can support games with interactive functions. If users are interested in third-party applications on this platform and are willing to pay to download them, Douban can also get a share of the revenue. In addition, since you join the game, its virtual items can also be expanded. As the saying goes, the bolder a person is, the more productive he is, haha
Friends who are interested can discuss together, whether it is the profit of Douban or community-based websites, learn and explore together...
Article source: Xi Ya Wuji