This point of view may not be new to many Internet promotion experts, or even ridiculous, but it is not too early for me, a novice, to realize this point, because I have never operated a large website with millions of traffic, or even There are none at the 100,000 level, now you know I have more! !
I have not been studying SEO for a long time, less than half a year, because I have been in contact with websites for a long time. Perhaps the intimacy has narrowed the distance between me and SEO, and finally I resolutely embarked on the path of SEO. After this period of in-depth study and practice after participating in work, I also gained some insights and understandings. This is also the reason why I wrote this article, which is purely a personal stage summary.
I have to reiterate the purpose of website SEO.
I think the task of our SEO is to adjust all the factors of the website to best suit the appetite of search engines, so that the inclusion is smooth and instant; promote the website to as many real users as possible, so that the website is well known; grasp the marketing model , realize the value of the website; finally realize the brand building of the enterprise and realize real e-commerce.
This is my understanding of SEO at this stage, maybe it means a little bit of SEM, but it is basically like this. These stages must be carried out step by step, and some can be carried out simultaneously. Our SEO is to operate these stages well and finally achieve our goals.
It is precisely because I understand it this way that I came up with the idea of "big stations "focus on the inside" and small stations "focus on the outside".
Let’s talk about the small station first.
Some people may think that a small website is in urgent need of internal content because it is small. Once the internal content is enriched, then it can be promoted, or it will be easier to promote it. It is right to say that if the website is empty and has nothing, no matter how much you promote it, it will be in vain. But if you blindly fall into this situation, the consequences will be terrible, because some websites are destined to be small, such as ordinary enterprise websites. , the company only has a dozen people in total, and it only has a few products or even one product. How can it be big? It is nothing more than a homepage, company profile, product introduction, contact us, and finally, at the suggestion of the website builder, company news, industry news, and message board were added. Moreover, corporate news is pure nonsense. At first glance, it is all holiday notices. How can there be so much news for just a few people, unless one of them is Edison Chen or Liu Yifei. Industry news is excerpted. If you copy too much and it takes a long time, it will be deleted. Product introduction is dead, what else is there to write? But there is also an advantage. With less content, it is much easier to be original.
This presents a dilemma, which is a problem for us novices. How to promote such a site? Since there is nothing to do inside the site, it is logical that we can do it outside the site. But it is necessary to think about how to "externally" use "small website owner externally".
The website is small, and some necessary optimization factors should be completed quickly. The most important thing is the setting of keywords. This talks about another topic. Although it is very important, it has nothing to do with what we are discussing today. Once the site is optimized, all that’s left is crazy external link building, which is also the focus of the small site.
At this point, the small station outside for verification is completed.
Next, let’s talk about “big website owner”.
I think, don’t think so. In fact, everyone knows that the main problem a large website solves is the problem of inclusion. As long as we solve the "conflict between the growing number of pages on the website and the speed at which search engines index the website," basically everything will be ok. Usually a large website has at least one million pages, and some even have tens of millions of pages. If the inclusion is not good, the problem will be big. If the inclusion is solved, traffic will not be a problem, because the long tail will play a big role. role. If you still have to rely on crazy sending of external links to make website keywords at this time, there is no need for SEO, just use some software. At this time, long-tail keywords are very popular, and the construction of long-tail is the focus.
Solving the problem of including and developing long-tail words is of course a matter of site construction. At this time, there is more work to be done, such as making the page static, simplifying the path, and making the navigation clear. There will be many problems involved. In fact, the most important one is the structural problem. For a large-scale website, the navigation system directly affects its user experience and inclusion. Generally a tree structure is used, the flatter the better. And the path of the file should also be carefully considered.
The main task of a large website should be to increase user stickiness and enhance the value of the content. Only good content can attract users, which is also what a large website should have.
Of course, both big website owners and small website owners have to work hard, but the focus is different. This is purely a personal opinion. Some things may be wrong. It should be regarded as a summary of the staged learning. I hope you will Shrimp's advice.
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