The development of modern website SEO promotion has been divided into two categories. One is normal optimization, which is what people in the industry call white hat, which uses normal means to improve the ranking of the website; the other is black hat, which people in the SEO industry are frightened by. If you do not follow the rules of search engine optimization, if you use black hat in SEO, once the search engine discovers it, it will delete all relevant information about your website from the search engine without hesitation, causing spiders to no longer include your website in the future. website, so here I want to tell you that if you really want to use black hat, you should always be prepared to sacrifice your website in search engines. Next, I will talk about the circumstances in SEO that will prompt SEO people to add black hats to the site, and I will tell you how to solve the problem without adding black hats.
1. The website does not rank high no matter how you do it.
It is most depressing for every SEO person to encounter a website that has been doing it for a long time but cannot move in the rankings. Sometimes some SEO people think of using black hat methods to improve rankings. At this point, the author wants to Remind everyone, when you encounter this, you must not be tempted to add black hats to the website. The reason is that your website has been unable to rank. This means that your website optimization method is wrong, not the search engine problem, so the second One thing is to find out the reason instead of adding black hats to the site to get rankings. Although this will make you rank higher, it is very expensive to do so. If the search engine finds out, it will directly block you. website, your website will not be included in the future. If this is the case, do you think it is worth joining Black Hat? The author suggests that if the ranking does not change, you should first calm down and find out the reason. Generally, the reason why the ranking does not change is the article update problem of your website, because the website article update plays a leading role in SEO website optimization. function, so when such a situation occurs and you need to modify the article update on your website, how to modify it?
1. Snapshot date
When there is a ranking change, you must first look at the date of the snapshot. The snapshot date indicates whether the spider has crawled your website. If the spider has visited, the snapshot will show the date of the visit.
2. It is best to write some original articles
Under normal circumstances, search engines love original articles very much. When spiders encounter a purely original article, they will include it, but be sure not to forget to add anchor links to the article to allow search engines to crawl the website again.
3. Soft articles
Soft articles and original articles almost mean that you need to write some original articles, but the only difference is that when updating original articles on the site, you need to write website-related content and then let spiders index it, while soft articles can write any content, as long as it is at the bottom of the website Just leave the keywords you want to work on and the URL of the website. Soft articles are generally submitted to some well-known original websites. Doing so will bring considerable benefits to your website.
2. After submitting the website, the submitted website is not included in the search engine.
As the saying goes, you can't eat hot tofu in a hurry. If you submit a website to search engines, it will not be included on the same day. It usually takes about 7-10 days. If it is not included after this period of time, you will usually add blackmail to the site. The hat is also useless and has no effect at all. Let me tell you the solution in this situation:
1. Website domain name history check
If this happens, the first thing to do is to check the history of the website to see if anyone has used the domain name before you applied for the domain name. If someone else has used it and no one has taken over the domain name for a long time, the general domain name will Dead in search engines, so it will be difficult for search engines to visit your website again.
2. Links to websites with high weight
When this happens, the best way is to find some websites with a higher weight or websites with a PR value higher than 4 to make friendly links. Generally, when the friendly links are added, the search engine will log in to the friendly link website to find you. This is the most direct and best way to include it on your website.
3. High-quality soft articles
If you don’t have a website with a relatively high weight as a friendly link, then write some high-quality original soft articles and submit them to some original websites with a relatively high weight. When the search engine includes your article in the original website, it will also See the keywords and website domain name you added below, so that spiders will follow this to crawl your website and then include it.
3. Add the black hat method and start ranking high, but slowly the ranking will drop or disappear in the search engine.
If you encounter such a thing, then I can only tell you the unfortunate news, that is, your website has been blocked by search engines. At this time, it is generally difficult to get your website included by search engines. At this time, What to do? Generally divided into three types:
1. Immediately delete the black hat and turn it into a white hat
In this case, the first thing to do is to immediately delete the black cat method and add a regular white hat, so that there is still a chance of survival.
2. Create a large number of friendly links to the website
When search engines block your website, then create more high-quality friendly links, preferably with a higher PR value than your own.
3. Write more high-quality soft articles
It is possible to resurrect your website by writing more high-quality soft articles, but generally it is difficult to resurrect a website that is blocked.
The above information is my experience in doing SEO. I have encountered these things and made mistakes, but I don’t want to see others making the same mistakes as me, so everyone should always be vigilant when doing SEO. Don’t be impatient, calm down and take your time. Find out the reason, and don’t let your impatience get to your head and cause all your previous work to be in vain. Therefore, everyone should be careful not to fall into the SEO black hat trap. Black hat is only short-lived, and white hat is the king. This article was originally written by Wan Sangong www.qsqs888.com . Please indicate the source when reprinting. Special thanks to chinaz! My QQ (332932480) hopes to communicate and learn with everyone!
Thanks to Wansangong for his contribution