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First, let’s analyze Zhongshan’s current Internet market. In terms of single website construction, Zhongshan has a relatively complete system. Various Internet companies respectively occupy the position of high, middle and low end, and various enterprises have adapted to this situation. Most of them choose medium website construction services from the comparison between high, middle and low. This is a normal practice, so do Mid-market dot-com companies are doing well.
With the rapid development of Zhongshan in recent years, many new companies have emerged, and at the same time, old companies are also beginning to make moves with the development of the Internet in recent years. Many business owners have a passion in their hearts: "I want to do online marketing, who will build my website for me?"
Naturally, a few salesmen came, talked for a while, and the website was built. After N months, I felt it was ineffective, and after another N months, I started to give up on the Internet. Then he was persuaded by another salesman, and the cycle started again, with the money spent but no results. We call this cycle "Zhongshan website construction syndrome".
Basically, business owners are very economical people. They may have been influenced by many marketing courses and have reduced the cost of the Internet to an unspeakable level. This is barely enough for website construction, but certainly not for promotion. Yes.
Why the Zhongshan enterprise website is ineffective after it is built? First of all, consider the staffing aspect. After a website is built, at least one person must be hired to maintain it. The effect of a dead website that is not maintained is <0, which means it has the opposite effect.
For an ordinary enterprise, there are several main points to pay attention to when considering website construction:
1. The layout style is only the first step in website construction, and it is also a very important step. It must be consistent with the internal image of the company. There can be animations, but not too many, because Chinese websites now have too many animations and the opening speed is surprisingly slow. And don’t be greedy for cheap, a website represents the image of a company, and you don’t want people to kick you out of cooperation as soon as they see your website!
Second, maintenance convenience. An excellent back-end function can save you a lot of labor costs. For the current network conditions, at least these functions must be available: 1. SEO function. 2. The content editor must be as convenient as Word. 3. Columns can be generated at unlimited levels. 4. Browse crowd analysis to provide reference for market development.
Third, later scalability. Often the initial requirements for building a website are very low and only require a small number of functions. However, the company will always grow bigger. In the later period, when new functions are added, many companies can only When redoing the website, in fact, this kind of interface should be reserved when building the website in the early stage, so that it will have good scalability in the later stage.
Fourth, staffing, mainly dealing with daily news, collecting industry news, releasing new products, and updating the content of the website in a timely manner, because only new content will be viewed. Has anyone seen that people always read expired newspapers? It’s the same principle. A basic one is enough in this regard.
Source of the article: Shangying Network http://www.eimc.cc/ch/ZhongShan-website-JianSheKaoJiu-9.html
Thanks to hitnic for your contribution