Now Baidu pays more and more attention to external links. In the past, it was easy for a new website to get a ranking as long as the page was optimized. But now without external links, it is very difficult to have a good ranking. Recently, I have also started to increase the number of external links to the website. At present, I mainly exchange links. After doing this for a while, I have some experiences to share with you. I hope it will be helpful to everyone in exchanging links.
1. When exchanging links, we should pay attention to "matching", which means that the linked websites must be relevant, ranking, traffic, weight and other strengths. The purpose of exchanging links is to make the website go up, but if it is much better than your own website, others will not want to pay attention to you. So you have to do it step by step.
2. Links should be “absent rather than excessive”. The basic conditions for linked websites should be:
a. Within 3 days of the snapshot, if the snapshot is too late, the website itself has quality problems or is not updated in a timely manner, these will easily be demoted by search engines.
When b.site, the homepage is best placed first, at least on the first page. A website that cannot find the homepage must have violated the rules of search engines in some aspects and is being observed by search engines.
c. The collection is normal. The number of collected pages and the total number of pages on the website cannot be too far apart. If the quantity cannot keep up, it is also a sign of poor quality.
d. Have a certain pr value. Although the PR value itself has no value to Baidu, PR is a measure of a website's GG weight and external links. Websites with low PR values may be punished by GG due to quality problems, or have too few external links. Lack of support.
3. Diversify link text. We all know that the link text should use the main keyword, but do not always use one word. The reason why external links are a standard for measuring the quality of a website is because search engines think that this is the result of natural voting. If one word is used as a link, , looks unnatural, and this method of forcing external links is inconsistent with the original intention of the search engine. Usually we optimize more than one word. In addition to the main word, there is also a long tail, so we can change it into several forms. For example, the Format Conversion Network is mainly for downloading audio/video converters. When I make a link, the text can be "video converter", "mp4 converter", "3gp converter". These words are the main keywords on the homepage. Using different words for links can increase the weight of different words and look natural.
4. The exchange speed should be appropriate, 2-3 exchanges per week is enough. Keep doing this. The construction of external links should be a long-term process, not a period of work.
5. Check the links regularly. It is very convenient to check the links through the "Friendly Link Check Tool". You can check it every few days to see if there are any websites that have been K or demoted. If there are, delete the links in time to avoid being implicated.
6. Exchanging links requires certain skills. For some awesome webmasters, if you add "exchange links" to them, they may not even look at the site or pay attention to you. It is generally believed that sites that proactively look for links are not very good, so when adding QQ, be sure to indicate words such as "website cooperation" and "business cooperation". They don't know what you want to do. After passing, you can explain Then send him the details of your website, including your PR, ranking, inclusion, etc. (If he is a great webmaster, don’t let him check these by himself). If your website is really good, he will Will not refuse.
7. Add appropriate export links to the website. One of my navigation websites www.daohang365.com has a PR of 3 without any external links, which may be related to the authoritative website link on the homepage of the website. I remember Mr. ZAC also mentioned a situation like this, that is, linking to authoritative websites will also increase the weight of this website. In addition, adding some export links is helpful for exchanging links, because when some webmasters prepare to link to your site, they will look at which sites you have exchanged links with. If he sees that you have linked to several good sites, he will You may have thought that since you exchanged links with them, your site should be pretty good. So I will also link to you.