A brief discussion on several reasons why news articles are not included
As an optimizer in the company, many editors have recently reported that why our corporate news articles have not been included for a long time? The title and introduction of the article have also been modified, unlike other types of articles that have been included. , only corporate news articles are not included. What is the reason? It is puzzling. But for a promoter, we must clearly understand why search engines do not favor this type of article, and what measures we should take to deal with it. When the website I am responsible for, the International Famous Wine Investment Network, publishes news articles about wine companies Long words may not be included for up to a month. Based on this example, let’s analyze in detail what is the reason?
1. Nature of news content advertising
In fact, we all know that corporate news articles generally have a certain advertising nature. The overall meaning of the article is based on brand planning, corporate promotion and advocacy, and the paragraphs are very orderly, so It may be difficult to modify. First of all, the language organization is not as interactive and personalized as we do. Maybe even if we slightly modify the article, Baidu search engine can still identify where this article comes from. Therefore, in most cases search engines will not put our articles into the database, and it is difficult for such articles to be included in Baidu, so the extent of our modifications on this basis is very small. , it’s natural for search engines not to include it, so we can’t just wait for search engines to include it~
Solution:
This is just my personal solution to the problem. We should not modify the same article. It is best to modify it in 2 or more articles. In this way, it will be difficult for search engines to identify the originality of our articles, and Combining several articles may be more favored by search engines.
2. The articles are the same
The sameness here means that when we publish a corporate news article, this article may have been reprinted by many websites. At this time, an article is included by multiple websites. Even if we make modifications, search engine spiders are not fools. It will be put into the garbage bin. Even if we have modified it, most of the content is still the same. Search engines will not put the same article into the database, so it will not be included.
Solution:
When we publish an article, we can choose to first search the title of this news article in Baidu. If there are many similar articles, as shown in the picture below, I am just making an analogy. If there are many articles with the same title below, and Most of the descriptions are also similar, so we can abandon the writing of this article.
3. The influence of website weight
Some editors will report why the same article published on different websites is included in other websites but not our website? This may involve the issue of website weight. A very simple question is if a new website PR0, weight 0 Publish an article on a website, and for large and well-known domestic websites such as NetEase, Sohu, and Sina, they are the closest websites to search engines, so inclusion or non-inclusion depends entirely on the weight of the website. If the weight is high, the search engine will definitely Give certain advantages.
Solution:
So don’t be discouraged for those webmasters with low weights. As long as we work hard, adhere to formal SEO methods, and insist on original articles, I believe the weight of the website will gradually increase, and the search engines will not let down our hard work~ What you pay will definitely be rewarded.
This article was originally published by the International Famous Wine Investment Network http://www.5199.tv/ . Please indicate the source when reprinting!
(Editor in charge: momo) Personal space of the author Jiu Shui