What I’m going to talk about today is what I’ve accumulated in the medical industry. It’s not really a plan, it’s just something you should pay attention to in daily life. The main reason why I share it with you here is to let everyone, like me, encounter such problems at work so that they can be solved quickly. Okay, I won’t go into more details. I’ll introduce you to the following points:
1. Domain name resolution As we all know, top-level domain names can register many second-level domain names, including www, which are all second-level domain names. The resolution problem mentioned here is the resolution of domain names with and without WWW, with WWW A domain name is the standard URL writing method for a website, and it is also a common practice for everyone around the world. Friends who have worked on websites know that if Baidu parses the content of websites with WWW and without WWW at the same time, it will be deemed as duplicate content. Redirecting the domain name without WWW 301 to the domain name with WWW is not good for Google. Yes, it’s hard to say for Baidu. Baidu usually takes several months. If we create a domain name without WWW when doing external links, the domain name without WWW may be ranked in front of your domain name with WWW on Baidu (the content of this sentence is what we will talk about below) .
Suggestion: It is best to stop parsing domain names without WWW and only parse domain names with WWW.
2. Internal links of the website The internal links of the website are also very important. If the internal links of our website are in place, it will be very important for the website. What I mainly talk about is that when we publish information, we must also add WWW to the key word description text. Another point is that there must be a note at the bottom of the article we publish: where the original address of the photo article comes from, and the URL of this article. The purpose of adding this is to increase the internal links of your article. When others copy your article, it is also the best way for you to create external links to this article.
Suggestion: Just make a link according to the standard URL of the website. It is best to only make links with WWW.
3. Website external links External links of the website are an important part of website development: content is king and external links are emperor; both are indispensable. When we usually send out external links, it is best to make some permanent links that are not easy to be deleted. The URL of the external link must be the unique URL of your website, that is, the domain name with WWW. Everyone knows about blogs. One of the functions of current blogs is to add friendly links. If you are a blog with external links, you can add friendly links. Please don’t forget to add your website. This is a good way to increase the single link of your website. method.
4. Soft article promotion I won’t introduce too much about soft article promotion. If you do a good job in soft article promotion, we don’t need time to send a large number of external links to complete your daily work. Let me talk about the benefits and methods of soft article promotion.
Benefits of soft article promotion: Soft article promotion is actually like viral promotion and is transmissible. A good soft article can be uploaded and passed around on the Internet (meaning reprinted). Take medical websites for example. The purpose of websites in the medical industry is to promote soft articles. Everyone knows that any website in the medical industry contains thousands of articles. Some friends who run medical websites just collect and copy other people's articles. This is not possible. We must ensure that the articles we publish can be reproduced by others.
Ways to promote soft articles: Friends who run medical websites can write articles on 39 blogs, as well as some women’s websites. If you don’t know, you can search for your key words in Baidu News and you will find that there are many websites where you can contribute. If you really can’t find one for free, you can also pay to submit. The advantage is that as long as the article you submit is included, it may appear on Baidu News. It is best to appear on Baidu News. If it does not appear, the content you submitted will also be reprinted by others. In this way, the more times your article is forwarded, the more external links your website will gain.
The first address of this article is the website planning blog: http://www.yosem.org/archives/259 (please keep it for reprinting)
Thanks to Li Weiju for his contribution